Technology and Its Effect on Human Freedom and Happiness in Society Term Paper

Innovation and Its Effect on Human Freedom and Happiness in Society - Term Paper Example Individuals utilize mechanical devices and supplies directly from the second they get up in the mornings. Closing the caution on mobile phone, drying hair utilizing blow dryer, singing toasts in toaster oven, seeing motion pictures on the most recent LEDs, going in quick moving underground trains, going to video gatherings with cross-fringe experts, associating with removed companions through web, securing positions web based, participating in web based business, getting ready tea in electric pot, and checking Facebook notices on android, are on the whole instances of how simpler our lives have become using innovation. In spite of the fact that pundits guarantee that innovation has would in general breaking point our general human opportunity and joy, yet the advantages exceed the impediments to such an extent that one can't resist appreciating innovation and its endowments. This paper talks about the impacts of innovation on human opportunity and bliss, while likewise thinking about the analysis. Let’s take a case of innovation in training. Since the approach of modern innovative methods, instructors have been attempting to alter the instructional procedure with the assistance of innovation. As per Baker, mid 1960’s carried with it â€Å"new educational plans, instructional models, and ways to deal with individualization† (3) of guidance. Educators began feeling the need of joining data and correspondence innovation in instructing language. As indicated by Kaka, â€Å"Technology (web) in another side can be the best method to build the student’s knowledge.† Teachers are getting increasingly more mindful of that innovation is a significant piece of the national educational plan, since it gives extraordinary assets to learning and instructing forms. Kids can be made well outfitted with forward-thinking data while having the option to direct their own examination, do investigation, decide, share thoughts and perspectives, and fi gure out how to be inventive and activity utilizing innovative devices in their examination. Educators can utilize innovative assets to show all the more proficiently with great result. Innovation is getting inescapable in the instructive and individual existences of understudies on account of incredible points of interest it offers. Henceforth, it is adding to the general bliss of the general public by creating such proficient understudies who can stay up with the advanced world. Here is another case of how innovation has improved human opportunity through joining in law. Since innovation has made incredible seismic effect on each degree of our callings, the turn of events and execution of laws have additionally experienced intense changes. Innovation has made conceivable the accessibility of virtual experience to officials having a place with law requirement offices, which has made up for their absence of genuine experience, on the grounds that an official only sometimes experienc es genuine basic circumstances throughout his life. On the off chance that we talk about the United States, there are â€Å"over one million lawyers†¦providing around one billion dollars of lawful services† (Leibowitz). What's more, this expansion in their benefit has come about because of the utilization of web and innovation in their lawful practice. This has constrained the legal advisors to fuse the utilization of web and innovation based instruments and gear into their training. With the approach of innovation, courts, for example, U.S. Incomparable Court began its own site in the year 2000 with the URL as www.supremecourtus.com; though, beforehand, the courts used to articulate choices and distribute conclusions through close to home distributers and law and enactment schools. Innovation has made workable for courts and judges to utilize the most recent mechanical intends to get to reality, for example, the utilization of scientific procedures or criminalistics. Th ere are legal counselors who are opening up their virtual workplaces over the web where they manage customers, which is a very

Christian violence Essay Example For Students

Christian brutality Essay Andrew HolderViolence in ChristianityViolence, it has been a primary instrument in the Christian weapons store since the medieval times. From the Crusades to the Inquisitions of Spain, viciousness is ever predominant. Indeed, even these days, narrow mindedness and savagery keep on being lectured. In any case, is this savagery an instrument of God or man? Is viciousness an inalienable piece of this religion? Some would state that it is without a doubt worked in to the very texture of its being. The Old Testament is brimming with the destroying of heathens and the individuals who resist God. The Book of Revelations recounts the vicious and searing destruction of this whole planet. There are examples of mass massacre, the executing of guiltless youngsters, sacred wars, you name a savage demonstration and God has called for it. The tale of Noah relates how God executed off everybody on the planet spare one family. This savagery, some guess, is a consequence of keeps an eye on own doing. Maybe Gods word was miss-deciphered or people with great influence looked to legitimize their own fierce demonstrations through the contribution of religion. Whether or not it was God or man that made religion savage, it is currently profoundly a piece of it. The very contribution of religion into a debate can make the question raise exponentionally. Restricted ordinary clash may grow into viciousness when the issues in question are pervaded with strict ultimacy. (Klausner 268) Violence not just assumes a solid job in both precept and practice, it is a piece of the very center of this conviction framework. From the enthusiasm and intensity of transformation to the triumph for the sake of a divinity, brutality is instilled into religions very being. Religion incites a vitality that might be experienced as misery or as excitement Despair can take care of an inclination to free the universe of contamination and sin (Klausner 268). Savagery in the strict domain may fill a few needs. It tends to be an end unto itself, a way to achieve a strict or strict/monetary/political objective. It tends to be done to summon fear and stunningness, as in witness the intensity of our God and tremble before his strength. Anyway it is authorized and whatever its reasons, viciousness is currently a certain certainty in religions continuous fight among Good and Evil. In endeavoring to demonstrate this, I will draw on an assemblage of data gathered from the Bible; The Encyclopedia of Religion: Articles on: Violence, Crusades, Inquisition; Ethics: Violence; Dictionary of Middle Ages: Crusades, Inquisition; and Dictionary of Christian Ethics: Just War. So as to check whether viciousness goes into religion, one first has to recognize what, morally, savagery is. Morals characterizes savagery as follows: Violence comprises of an infringement of another people or a gathering of people groups opportunity, poise, trustworthiness, feeling of self-esteem, or prosperity; it might be physical, mental, or enthusiastic (Candelaria 907). Demonstrations of viciousness can be additionally characterized by legitimate and illicit work of techniques for intimidation for individual or gathering gain. This is the place things become fluffy. Who characterizes legitimate and unlawful? The instigator of savagery may guarantee that demonstrations of real brutality may incorporate military resistance, campaigns, just wars, demonstrations of cleansing, demonstrations of trust, and chivalrous adventures. (Klausner 268) These equivalent demonstrations would most likely be seen as ill-conceived, illicit acts by the people in question. So can brutality ever be legitimized? On the off chance that brutality can never be legitimized, at that point for what reason does it exist with such unmistakable quality? Thomas Hobbs accepted that people live in an unending condition of war, a Bellum ominium contra omnes, a war of all against all (Candelaria 907). People are normally savage. Freud concurred with Hobbes, accepting that animosity is a characteristic human intuition. Dread and want propel humanity to viciousness. Freud likewise accepted that viciousness would normally sire brutality. Since all people dread demise, when compromised they will go to hostility to secure themselves. These dreary perspectives on the human condition demonstrate viciousness to be characteristic in our human natureIf brutality can be legitimized, what conditions make it so? As indicated by the Christian Church, there are a few specifications. The most significant thought on viciousness made by the Church is the possibility of the Just War Theory, or the Justum Bellu m. The Christian Just War Tradition can powers an inquiry to be posed: Can a Christian, whose confidence in an all-adoring and all-great God that infers altruism toward men, ever reasonably take an interest in brutality? In the event that you answer no, at that point peaceful pacifism is the main feasible alternative. In the event that the appropriate response is indeed, at that point I feel another inquiry should be replied. Is the Christian God genuinely all-cherishing and all-great? To respond to this inquiry, we go to the good book. One of the Ten Commandments passed on by God to Moses is Thou shalt not Kill. Each kid is shown this when they learn of Moses. These Commandments structure the foundation of the Christian confidence. However in basically every book of the Bible you read of another heathen slaughtered. The Old Testament is loaded with references of God either slaughtering somebody not adoring Him, or advising his devotees to execute the individuals who don't respect h im: If thy sibling, the child of thy mother, or thy child, or thy little girl, or the spouse of thy chest, or thy companion, which is as thine own spirit, lure thee furtively, saying, Let us proceed to serve different divine beings, which thou hast not known, thou, nor thy fathers; Namely, of the lords of the individuals which are indirect you , near unto thee, or distant from thee, from the one finish of the earth even unto the opposite finish of the earth; But thou shalt doubtlessly murder him; thine hand will be first upon him to kill him, and a short time later the hand of the considerable number of individuals.( Deut. 13:6-9) The possibility of death for the sake of God is the same old thing. The great Sunday school story of Noahs Ark that most any Christian is aware of is just mass homicide and devastation because of God. The Lord stated, I will obliterate man whom I have made from the land, from man to creatures to crawling things and to feathered creatures of the sky; for I am heartbroken that I have made them (Gen. 6: 7). This is one of numerous instances of mass annihilation that God has either called for or done himself. Yet, these demonstrations are discounted, the casualties were abhorrent and evil and got exactly what they merited. Maybe this is anyway, they may have been the sort of individuals even Satan kicks out for being excessively evil, yet does this change the way that they were individuals? It is safe to say that they are any less meriting life since they utilized the unrestrained choice God gave them? This isn't the humane, pardoning God Missionaries lecture about, this is a vindictive, desirous God. Pages of this paper could be devoted to reveal all the brutal demonstrations executed by God or in His Divine Name and still I would neglect to give them all. Indeed, even the New Testament, Jesus is demonstrated not to be a carrier of harmony, yet a weapon of God. Try not to imagine that I came to welcome tranquility on earth; I didn't com e to bring harmony, however a blade. For I came to set man against his dad, and a little girl against her mom, and a girl in-law against her relative; and a keeps an eye on adversaries will be the individuals from his family. (Tangle 10: 34-36) Perhaps it is through Gods rule and model the Christians feel there is equity in specific wars. The Scarlet Letter Analysis EssayFinucane, R.C. Reference book of Religion. Ed. Mircea Eliade. Investigation, The. Macmilian Publishing Co.: 1986. Johnson, James Turner. The Westminster Dictionary of Christian Ethics. Ed. James F. Childress John Macquarrie. Simply War. The Westminster Press: 1986Klausner, Samuel Z. Reference book of Religion. Ed. Mircea Eliade. Savagery. Macmilian Publishing Co.: 1986. Little, Donald P. Reference book of Religion. Ed. Mircea Eliade. Campaigns. Macmilian Publishing Co.: 1986. New American Standard Bible. Russell, Frederick H. Word reference of the Middle Ages. Ed. Joseph R. Strayer. Campaign, Concept of. American Council of Learned Societies: 1984. Wakefield, Walter L. Word reference of the Middle Ages. Ed. Joseph R. Strayer. Investigation. American Council of Learned Societies: 1984.

Strategic Management and Leadership Report on Apple Inc Essay

Vital Management and Leadership Report on Apple Inc - Essay Example The analyst of this paper tells that the underlying long stretches of the organization displayed extraordinary possibilities for Apple Computer, Inc., however soon the organization had enormous declining deals. This was essentially a result of the innovative disappointments more than some other explanation. During this period Apple Computer delivered microcomputers as a path forward from the PCs that were created by the IBM’s centralized server PCs. Despite the fact that the Apple I began well, in the early long stretches of 1980s, the deals for Apple Computers definitely decreased, as the stage (Macintosh) of the Apple was not good with the predominant PCs of the time. In the mid-1980s in the wake of proceeding to encounter declining, the business organization organizer Steve Jobs was terminated from his own association. During Job’s nonappearance the organization was adversely influenced by the presentation of contender Microsoft’s DOS working framework. Before long, the market initiative of Apple was a thing of past, as Microsoft was more easy to understand. Steve Jobs would in the end rejoin the organization and require a progression of new thoughts. The organization set new accentuation on development and produce things like the iPhone, iTunes, iPod and iPad, all of which turned out to be enormously well known over the globe. From Apple Computers, the organization moved to the name Apple, Inc. as it empowered purchasers to comprehend that the organization additionally delivered different things separated from PCs. (Mac PC, inc., 2011). Today Apple, Inc. is perceived as the world’s driving innovation organization and has a universal global nearness. At the point when one looks at the monetary figures from the time Jobs restored, the outcomes are really stunning. Basically, he brought an association from the verge of liquidation to one every year producing $25 billion dollars in total compensation and a stock valuation surpassing $400 (Apple, 2011). Right now Apple contends in an assortment of market areas: mp3 players, advanced cells, PCs, tablets, and they are reputed to go into the TV advertise (Elmer, 2011). It follows that the association has an assortment of contenders, including Microsoft working frameworks, an overabundance of mp3 and

Japanese Canadian Internment free essay sample

The Japanese Canadian internment was the constrained evacuation of in excess of 22,000 Japanese Canadians during the Second World War by the administration of Canada. Following the December 7, 1941 assault on Pearl Harbor, conspicuous British Columbians, including individuals from city government workplaces, neighborhood papers and organizations required the internment of the Japanese. In British Columbia, there were fears that some Japanese who worked in the angling business were graphing the coastline for the Japanese naval force, going about as spies on Canadas military. Military and Royal Canadian Mounted Police (RCMP) specialists felt the publics fears were outlandish, yet the popular supposition immediately pushed the administration to act. [1] Canadian Pacific Railway terminated all the Japanese laborers, and most other Canadian organizations did likewise. [1] Japanese fish pontoons were first kept to port, and in the long run, the Canadian naval force held onto 1,200 of these vessels. [1] Many pontoons were harmed, and more than one hundred sank. 2] A Royal Canadian Navy official inquiries Japanese-Canadian anglers while reallocating their pontoon. We will compose a custom paper test on Japanese Canadian Internment or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In January 1942, a secured 100-mile (160 km) wide strip up the Pacific coast was made, and any men of Japanese drop between the ages of 18 and 45 were evacuated and taken to street camps in the British Columbian inside, to sugar beet extends on the Prairies, or to internment in a POW camp in Ontario. In spite of the 100-mile isolate, a couple of men at the McGillivray Falls, simply outside the isolate zone, were utilized at a logging activity at Devine, close to DArcy, British Columbia, which is inside the isolate zone, while those in the other Lillooet Country discovered work with ranches, stores, and the railroad. [3]. Tashme, on Highway 3 only east of Hope, among the most famous of the camps for unforgiving conditions, was only outside of the rejection zone. All others, including Slocan, were in the Kootenay Country in southeastern British Columbia. 4] Most of the 21,500 individuals of Japanese plunge who lived in British Columbia were naturalized or local conceived residents. [1] Those reluctant to live in internment camps or migration focuses confronted the chance of expelling to Japan. On February 24, 1942 an Order-in-Council went under the War Measures Act enabling the government to assistant all people of Japanese racial source. [5] toward the beginning of March, all ethn ic Japanese individuals were requested out of the ensured territory, and a daytime-just time limitation was forced on them. Some f those brought inland were kept in creature slows down for the Pacific National Exhibition at Hastings Park, in Vancouver for a considerable length of time. [1] They were then moved to ten camps in or close to inland British Columbia towns, now and then isolating spouses from their wives and families. [1] However, four of those camps in the Lillooet territory and another at Christina Lake were officially self-supporting undertakings (likewise called migration places) which housed chosen center and high society families and others not regarded as much a danger to open security. 6][7][8] Officially, those living in movement camps were not lawfully interned they could leave, inasmuch as they had consent be that as it may, they were not legitimately permitted to work or go to class outside the camps. [2] Since most of Japanese Canadians had little property be side their (seized) houses, these limitations left most with no chance to get by outside the camps. [2] Some of the interned residents had been battle veterans of the Canadian Expeditionary Force, including a few men who had been finished for courage during the battling on the Western Front in the First World War. While bigotry had been a boundary in certain units between 1914-18, different units (remarkably the tenth Battalion) acknowledged sizeable quantities of ethnic Japanese Canadians without legitimate preference and utilized them in a battle job as individual substitutions. Little quantities of military age Japanese-Canadians were later allowed to serve in the Canadian Army in the Second World War, as mediators and in signal/knowledge units. Property appropriation In 1943, the Canadian Custodian of Aliens started to sell the assets of Japanese Canadians without the proprietors authorization. The Custodian of Aliens held sell-offs for these things, running from ranch land and houses to people groups apparel. They were sold rapidly at costs beneath showcase esteem. [10] Funds raised went towards the expenses of real estate agents and barkers, and capacity/taking care of charges, and Japanese proprietors infrequently got a lot of pay from the deals. [2] Unlike authority detainees of war who, as per Geneva Convention, didnt need to pay their everyday costs, Japanese internees did. [10] By correlation, Japanese American internees, secured by the Bill of Rights were more averse to lose property. [2] UNEF The primary United Nations Emergency Force (UNEF) was set up by United Nations General Assembly to protect a conclusion to the 1956 Suez Crisis with goals 1001 (ES-I) on November 7, 1956, and in huge measure because of endeavors by UN Secretary-General Dag Hammarskjold and a proposition from Canadian priest of outer undertakings Lester Pearson. The principal UN military power of its sort, its crucial to: enter An egyptian area with the assent of the Egyptian Government, so as to help keep up calm during and after the withdrawal of non-Egyptian powers and to protect consistence with different terms set up in the goals o spread a region broadening generally from the Suez Canal to the Armistice Demarcation Lines set up in the Armistice Agreement among Egypt and Israel. Since the usable UN goals were not passed under Chapter VII of the United Nations Charter, the arrangement of a military power must be endorsed by Egypt. After multilateral arrangements with Egypt ten nations offered to a dd to the power: Brazil, Canada, Colombia, Denmark, Finland, India, Indonesia, Norway, Sweden, and Yugoslavia. Backing was likewise given by United States, Italy, and Switzerland. The principal powers showed up in Cairo on November 15, and UNEF was at its full power of 6,000 by February 1957. The power was completely conveyed in assigned territories around the trench, in the Sinai and Gaza when Israel pulled back its keep going powers from Rafah on March 8, 1957. The UN secretary general looked to station UNEF powers on the Israeli side of the 1949 peace negotiation lines, however this was dismissed by Israel. [1] The strategic coordinated to achieve its crucial four stages: 1. In November and December 1956, the power encouraged the efficient progress in the Suez Canal region when British and French powers left. . From December 1956 to March 1957, the power encouraged the partition of Israeli and Egyptian powers and the Israeli clearing from all zones caught during the war, aside from Gaza and Sharm-el-Sheik. 3. In March 1957, the power encouraged the flight of Israeli powers from Gaza and Sharm-el-Sheik. 4. Arrangement along the outskirts for reasons for perc eption. This stage finished in May of 1967. Because of budgetary limitations and evolving needs, the power shrank during that time to 3,378 when its strategic in May 1967.

Free Essays on The Louisiana Purchase

The Louisiana Purchase The Louisiana Purchase was one the biggest land mass at any point bought by the United States one after another. This was Thomas Jefferson’s most magnificent accomplishment during his term. He accomplished much all through his term however nothing contrasted with the procurement of the immense region called Louisiana. The French initially settled the Province of Louisiana in the mid eighteenth century. In the year 1762 it was given to Spain as a result of a mystery bargain that was set up between the two nations. After a year the tremendous district east of the Mississippi, except for New Orleans was lost by Spain in the Seven Years War to Great Britain. By 1800, another mystery bargain came about this time made by Napoleon I. This constrained Spain to return what was left of Louisiana to France. In 1802, two acts that President Thomas Jefferson viewed as â€Å"hostile to the interests of the U.S.† Napoleon had sent powers to New Orleans and to Santo Domingo (presently the Dominican Republic) to put down a disobedience that had emerged there. During this period French powers around the Mississippi disavowed all benefits that the United States traders needed to store outside merchandise obligation free at the port at New Orleans. Thomas Jefferson, in reprisal to the occasions earlier, sent John Monroe to Paris to help the American priest to France, Robert R. Livingston. He was sent to Paris to impact on of four proposed plans for the United States. The main arrangement was the acquisition of eastern and western Florida and all of New Orleans. The subsequent arrangement was the acquisition of New Orleans alone. The third arrangement was to buy the entirety of the land on the eastern bank of the Mississippi River, with the goal that the United States could construct a port. The last arrangement was to acquire all privileges of route and store at the New Orleans port that they once had. During ordinary conditions the French would not have consented to any of these recommendations, but since their whole armed force in... Free Essays on The Louisiana Purchase Free Essays on The Louisiana Purchase The Louisiana Purchase The Louisiana Purchase was one the biggest land mass at any point bought by the United States one after another. This was Thomas Jefferson’s most brilliant accomplishment during his term. He accomplished much all through his term yet nothing contrasted with the procurement of the gigantic region called Louisiana. The French initially settled the Province of Louisiana in the mid eighteenth century. In the year 1762 it was given to Spain on account of a mystery bargain that was built up between the two nations. After a year the huge locale east of the Mississippi, except for New Orleans was lost by Spain in the Seven Years War to Great Britain. By 1800, another mystery arrangement came about this time made by Napoleon I. This constrained Spain to return what was left of Louisiana to France. In 1802, two acts that President Thomas Jefferson viewed as â€Å"hostile to the interests of the U.S.† Napoleon had sent powers to New Orleans and to Santo Domingo (presently the Dominican Republic) to put down a resistance that had emerged there. During this period French powers around the Mississippi repudiated all benefits that the United States dealers needed to store remote products obligation free at the port at New Orleans. Thomas Jefferson, in counter to the occasions earlier, sent John Monroe to Paris to help the American clergyman to France, Robert R. Livingston. He was sent to Paris to impact on of four proposed plans for the United States. The primary arrangement was the acquisition of eastern and western Florida and all of New Orleans. The subsequent arrangement was the acquisition of New Orleans alone. The third arrangement was to buy the entirety of the land on the eastern bank of the Mississippi River, so the United States could assemble a port. The last arrangement was to acquire all privileges of route and store at the New Orleans port that they once had. During ordinary conditions the French would not have consented to any of these recommendations, but since their whole armed force in...

Learn About Cognitive Distortion

Learn About Cognitive Distortion PTSD Symptoms Print Cognitive Distortion and How Negative Thoughts Affect PTSD How Negative Thoughts Affect People With PTSD By Matthew Tull, PhD twitter Matthew Tull, PhD is a professor of psychology at the University of Toledo, specializing in post-traumatic stress disorder. Learn about our editorial policy Matthew Tull, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 13, 2020 Post-Traumatic Stress Disorder Overview Symptoms & Diagnosis Causes & Risk Factors Treatment Living With In Children Arief Juwono / Getty Images You can better understand the definition of cognitive distortion by first acknowledging that we all have negative thoughts from time to time. This is especially the case for people with post-traumatic stress disorder (PTSD). In fact, negative thoughts are so common in certain mental health disorders that mental health professionals use the term cognitive distortions  to describe them. Also known as maladaptive thoughts, errors in thinking or irrational thoughts, cognitive distortions refer to unpleasant thoughts that are extreme, exaggerated or not consistent with what is actually going on in the real world. As a result, cognitive distortions can have a negative influence on our mood and eventually lead to unhealthy behaviors. The connection between thoughts and actions is part of the reason cognitive distortions are considered a central part of cognitive-behavioral therapy. For example, lets say you commonly have the thought, I will always be depressed. Whenever this thought pops into your head, you will likely start feeling sad, down, hopeless and helpless. Because of this, you may start to isolate yourself or avoid activities that you used to enjoy. This is then only going to increase the chance that your depression worsens and sticks around. This thought is a cognitive distortion. It is highly unlikely that you will always feel depressed. There may still be times when you feel a little better. In addition, looking at your past, chances are you havent always been depressed. So, while it may feel like you will always be depressed, in reality, your depression may come and go. Common Cognitive Distortions Below are some common cognitive distortions that may contribute to a negative mood. All-or-None Thinking This involves looking at a situation as either black or white or thinking that there are only two possible outcomes to a situation. An example of such thinking is, If I am not a complete success at my job; then I am a total failure. Catastrophizing This entails expecting the worse to happen without considering alternative outcomes that are more likely to happen. An example of this form of thinking is, I know that I will be so anxious that I will bomb this test and fail the course. Labeling This includes defining yourself or others in a rigid way that doesnt allow for more favorable evaluations. People who label might tell themselves, I am a total loser. Discounting the Positive This involves looking past and ignoring positive experiences or viewing positive experiences or outcomes as simply being due to chance. Someone who engages in this thinking might say, I got that job out of luck, not because I was qualified. Mind Reading People who mind read think they know what others are thinking. For example, they might say, I just know that my therapist thinks I am a waste of his time. Personalization This entails evaluating other peoples behavior as being the result of something you did. Someone who personalizes may think, She wasnt very polite toward me because I must have done something to upset her. Emotional Reasoning People who use emotional reasoning believe something is true because it feels that way. They may say, I must have failed that test because I feel so bad about my performance.

Develop a Strategic Marketing Plan Essay - 4950 Words

Develop a Strategic Marketing Plan (Term Paper Sample) Content: Push Marketing a+1Vitamin Water in NigeriaFirst Name, (Middle Name Initials), Last Name16th December 2014Contents TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc406756652"
1.0 Executive Summary  PAGEREF _Toc406756652 \h
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2.0 Introduction  PAGEREF _Toc406756653 \h
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3.0 Strategic Situation Analysis  PAGEREF _Toc406756654 \h
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3.1 Market Summary  PAGEREF _Toc406756655 \h
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4.0 Competitive Position of TCCC  PAGEREF _Toc406756656 \h
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4.1 Porter 5 Analysis  PAGEREF _Toc406756657 \h
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4.2 SWOT Analysis  PAGEREF _Toc406756658 \h
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4.3 Critical Issues  PAGEREF _Toc406756659 \h
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4.4 Historical Results  PAGEREF _Toc406756660 \h
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5.0 Appr opriateness of Segmentation, Targeting and Positioning  PAGEREF _Toc406756661 \h
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5.1 Marketing Strategy  PAGEREF _Toc406756662 \h
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5.2 Marketing Mission and Communication Theme  PAGEREF _Toc406756663 \h
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5.3 Marketing Objectives  PAGEREF _Toc406756664 \h
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5.4 Financial Objectives Forecast  PAGEREF _Toc406756665 \h
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5.5 Target Markets  PAGEREF _Toc406756666 \h
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5.6 Linking Expenses to Strategy and Tactics  PAGEREF _Toc406756667 \h
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6.0 Background of the Firm  PAGEREF _Toc406756670 \h
171.0 Executive SummaryThe Coca Cola Company (TCCC) is the global leader in the manufacture and distribution of non-alcoholic beverages. At TCCC we pride ourselves in critically examining and thoroughly researching the most appropriate products for each of our 28 market regions in the world. One of our main strategic goals as TCCC is to maximize growth and profitability. Our efforts to accomplish this goal are based on: Transforming viable models that focus on the shareholders value potential and utilize a value-based segmentation approach to maximizing the industry potential.To put in place a multi-segmentation strategy targeting distinct clusters classified according to their competitive intensity, consumption, occasion and socioeconomic levels.To put into practice a well-planned product, pricing and packaging strategy that drives product innovation in our different product categories.Endeavor to attain the full operating potential of our commercial models that we use to drive operational efficiency. In light of t his, TCCC is looking at rolling out the a+1 Vitamin Water in Nigeria. This decision is partly informed by the huge gap in the market for this product, as well as, a response to our clients demand for this product. Moreover, Nigeria unlike many markets in the region enjoys a bigger market for bottled water in comparison to other non-alcoholic beverages like carbonated drinks, juices and dairies. 2.0 IntroductionSpearheaded by our Coca-Cola trademark, the priority of The Coca-Cola Company (TCCC) is to promote our portfolio of premium non-alcoholic beverage brands. In our commitment to meet the consumers beverage needs, our brands are carefully selected - each market with appropriate packaging - to leverage on TCCCs award winning global strategy of occasion-based brands, package, price and channel. Our focus for this marketing campaign focuses on three of our global strategies:Broadening the scale and geographical footprint of our business: by centralizing business services in low cost environments we can exploit flexibility of our portfolio to respond to market trends that offer our customers both value and a wide range of choice.To optimize business opportunities across all our market: by working closely with our current customers and optimizing our proven ability to win at the point of sale we position ourselves well to capture growth for the long term. Improving the efficiency of our production infrastructure: by continuing to optimize our route to market logistics informed by our strategic revenue-generating investments and tight controls.This year we intend to roll out the acclaimed a+1 Vitamin Water brand in West Africa, specifically in Nigeria and the neighboring countries. We will also look for additional leveraging by implementing an environmental project, a live a health life campaign and empowering women in Nigeria. 3.0 Strategic Situation Analysis3.1 Market SummaryOur market analysis investigates the external business environment and the internal dynamics of our operations. In the case of the former, there are many factors that contribute both to the threats and the opportunities of TCCC. Changes in the economy, demographic patterns of consumers, changes in attitude and values of the consumers are some of factors that TCCC monitors closely.As is has been reiterated over and over by George A. David, TCCCs chairman to board, the four strategic priorities for marketing our products are: cost leadership, customer preference, consumer relevance and community trust. As a result, our initiatives aim at gaining and maintaining our market share; first with the a+1 Vitamin Water and secondly with other existing sparkling beverages in our portfolio of products.In Nigeria, there is a very strong performance of bottled water. According to a research done by Euromonitor International, at least 50% of the population purchases bottled water on a daily basis. This can be attributed to the hot weathers conditions, compounded by a rampan t inability to access safe drinking water. Additionally, Nigerians are becoming more health conscious and prefer water to other non-alcoholic drinks, a trend that has led to government policies favoring safe bottled drinking water.Target Markets: EMBED MSGraph.Chart.8 \s 
3.1.1 Market DemographicsOur most important market segment in Nigeria is the non-alcoholic - ready-to-drink beverages - such as, carbonated drinks (Coca-Cola, Fanta, Sprite, Bitter Lemon, and Stoney Tangawizi), fruit drinks (Minute Maid) and water (Dasani). The consumers in Nigeria look upon TCCC to provide a wide array of drinks that satisfy diversity and changing trends in the market. Led by bottled water, all categories of drinks have enjoyed a growing popularity in the backdrop of major global events that highlight Coca-Cola most notably, the 2014 World Cup in Rio, Brazil. This improved performance was also the result of population growth with higher disposable income and the PET bottle packaging that appea ls to younger audience.TCCC relies on street vendors, small grocers and retailers to deliver our products to the customers. Supermarkets and hypermarkets are strategic in boosting bulk buying. The new trend of fast foods gone global which has seen the debuting of recognized franchise houses such as KFC, McDonalds, Subways and Dominos will also serve as an outlet for a+1 Vitamin Water and other TCCC products. Table: Market Analysis Potential CustomersGrowth20102011201220132014Carbonated Drinks12%22402506280031473524Fruit Drinks8%10801166125913601470Water27%5080645181931040513215Others5%525551578607638Vitamin Water------3.1.2 Market NeedsAt TCCC, we rely on high powered expertise and a variety of tools to gather information on our consumer preference. When embarking on our new product in this market, there was a need to evaluate our customer satisfaction, establish potential distribution patterns and develop channels. From the poin t of view of our comprehensive analysis, growth is expected in all categories of non-alcoholic drinks in our current portfolio. At the same time, there is a considerable shift in market trends. 3.1.3 Market TrendsWe stand to benefit from some specific market trends:Increase in population and disposable incomeGrowing awareness of the potential dangers of unregulated sugar intakeGrowing preference for non-cola drinksBoom in the fast food retail chainsPopularity and recognition of TCCC brands3.1.4 Market GrowthThe 2014 Euromonitor report on soft drinks in Nigeria indicates that all drinks in the non-alcoholic category will enjoy a much larger demand in 2015 in comparison to demand in 2010-2014. While people adjust to the new shopping-mall culture, the traditional outlets will continue to dominate as the primary point of sale for most of our products. Bottled water, on the other hand, is expected to lead in the category of soft drinks as more and more Nigerians drift into the culture o f healthier and better you. 3.1.5 CompetitionThe most significant competition to TCCC in Nigeria is CHI Nigeria Ltd which has outperformed us in the juice category. Another formidable competitor in the market is the La Casera Company Ltd which produces its own line of carbonated drinks that sells only in PET bottlers. Some of its products, including the new apple drink have received positive feedback in the market. Cway Food and Beverage Company Nigeria Ltd and Pepsi Cola are also big competitor in the Nigeria as they market their own and unique portfolio of carbonated drinks, leveraging them as better alternative to TCCC products. Competitors by Market Share EMBED MSGraph.Chart.8 \s 
4.0 Competitive Position...