Technology and Its Effect on Human Freedom and Happiness in Society Term Paper

Innovation and Its Effect on Human Freedom and Happiness in Society - Term Paper Example Individuals utilize mechanical devices and supplies directly from the second they get up in the mornings. Closing the caution on mobile phone, drying hair utilizing blow dryer, singing toasts in toaster oven, seeing motion pictures on the most recent LEDs, going in quick moving underground trains, going to video gatherings with cross-fringe experts, associating with removed companions through web, securing positions web based, participating in web based business, getting ready tea in electric pot, and checking Facebook notices on android, are on the whole instances of how simpler our lives have become using innovation. In spite of the fact that pundits guarantee that innovation has would in general breaking point our general human opportunity and joy, yet the advantages exceed the impediments to such an extent that one can't resist appreciating innovation and its endowments. This paper talks about the impacts of innovation on human opportunity and bliss, while likewise thinking about the analysis. Let’s take a case of innovation in training. Since the approach of modern innovative methods, instructors have been attempting to alter the instructional procedure with the assistance of innovation. As per Baker, mid 1960’s carried with it â€Å"new educational plans, instructional models, and ways to deal with individualization† (3) of guidance. Educators began feeling the need of joining data and correspondence innovation in instructing language. As indicated by Kaka, â€Å"Technology (web) in another side can be the best method to build the student’s knowledge.† Teachers are getting increasingly more mindful of that innovation is a significant piece of the national educational plan, since it gives extraordinary assets to learning and instructing forms. Kids can be made well outfitted with forward-thinking data while having the option to direct their own examination, do investigation, decide, share thoughts and perspectives, and fi gure out how to be inventive and activity utilizing innovative devices in their examination. Educators can utilize innovative assets to show all the more proficiently with great result. Innovation is getting inescapable in the instructive and individual existences of understudies on account of incredible points of interest it offers. Henceforth, it is adding to the general bliss of the general public by creating such proficient understudies who can stay up with the advanced world. Here is another case of how innovation has improved human opportunity through joining in law. Since innovation has made incredible seismic effect on each degree of our callings, the turn of events and execution of laws have additionally experienced intense changes. Innovation has made conceivable the accessibility of virtual experience to officials having a place with law requirement offices, which has made up for their absence of genuine experience, on the grounds that an official only sometimes experienc es genuine basic circumstances throughout his life. On the off chance that we talk about the United States, there are â€Å"over one million lawyers†¦providing around one billion dollars of lawful services† (Leibowitz). What's more, this expansion in their benefit has come about because of the utilization of web and innovation in their lawful practice. This has constrained the legal advisors to fuse the utilization of web and innovation based instruments and gear into their training. With the approach of innovation, courts, for example, U.S. Incomparable Court began its own site in the year 2000 with the URL as www.supremecourtus.com; though, beforehand, the courts used to articulate choices and distribute conclusions through close to home distributers and law and enactment schools. Innovation has made workable for courts and judges to utilize the most recent mechanical intends to get to reality, for example, the utilization of scientific procedures or criminalistics. Th ere are legal counselors who are opening up their virtual workplaces over the web where they manage customers, which is a very

Christian violence Essay Example For Students

Christian brutality Essay Andrew HolderViolence in ChristianityViolence, it has been a primary instrument in the Christian weapons store since the medieval times. From the Crusades to the Inquisitions of Spain, viciousness is ever predominant. Indeed, even these days, narrow mindedness and savagery keep on being lectured. In any case, is this savagery an instrument of God or man? Is viciousness an inalienable piece of this religion? Some would state that it is without a doubt worked in to the very texture of its being. The Old Testament is brimming with the destroying of heathens and the individuals who resist God. The Book of Revelations recounts the vicious and searing destruction of this whole planet. There are examples of mass massacre, the executing of guiltless youngsters, sacred wars, you name a savage demonstration and God has called for it. The tale of Noah relates how God executed off everybody on the planet spare one family. This savagery, some guess, is a consequence of keeps an eye on own doing. Maybe Gods word was miss-deciphered or people with great influence looked to legitimize their own fierce demonstrations through the contribution of religion. Whether or not it was God or man that made religion savage, it is currently profoundly a piece of it. The very contribution of religion into a debate can make the question raise exponentionally. Restricted ordinary clash may grow into viciousness when the issues in question are pervaded with strict ultimacy. (Klausner 268) Violence not just assumes a solid job in both precept and practice, it is a piece of the very center of this conviction framework. From the enthusiasm and intensity of transformation to the triumph for the sake of a divinity, brutality is instilled into religions very being. Religion incites a vitality that might be experienced as misery or as excitement Despair can take care of an inclination to free the universe of contamination and sin (Klausner 268). Savagery in the strict domain may fill a few needs. It tends to be an end unto itself, a way to achieve a strict or strict/monetary/political objective. It tends to be done to summon fear and stunningness, as in witness the intensity of our God and tremble before his strength. Anyway it is authorized and whatever its reasons, viciousness is currently a certain certainty in religions continuous fight among Good and Evil. In endeavoring to demonstrate this, I will draw on an assemblage of data gathered from the Bible; The Encyclopedia of Religion: Articles on: Violence, Crusades, Inquisition; Ethics: Violence; Dictionary of Middle Ages: Crusades, Inquisition; and Dictionary of Christian Ethics: Just War. So as to check whether viciousness goes into religion, one first has to recognize what, morally, savagery is. Morals characterizes savagery as follows: Violence comprises of an infringement of another people or a gathering of people groups opportunity, poise, trustworthiness, feeling of self-esteem, or prosperity; it might be physical, mental, or enthusiastic (Candelaria 907). Demonstrations of viciousness can be additionally characterized by legitimate and illicit work of techniques for intimidation for individual or gathering gain. This is the place things become fluffy. Who characterizes legitimate and unlawful? The instigator of savagery may guarantee that demonstrations of real brutality may incorporate military resistance, campaigns, just wars, demonstrations of cleansing, demonstrations of trust, and chivalrous adventures. (Klausner 268) These equivalent demonstrations would most likely be seen as ill-conceived, illicit acts by the people in question. So can brutality ever be legitimized? On the off chance that brutality can never be legitimized, at that point for what reason does it exist with such unmistakable quality? Thomas Hobbs accepted that people live in an unending condition of war, a Bellum ominium contra omnes, a war of all against all (Candelaria 907). People are normally savage. Freud concurred with Hobbes, accepting that animosity is a characteristic human intuition. Dread and want propel humanity to viciousness. Freud likewise accepted that viciousness would normally sire brutality. Since all people dread demise, when compromised they will go to hostility to secure themselves. These dreary perspectives on the human condition demonstrate viciousness to be characteristic in our human natureIf brutality can be legitimized, what conditions make it so? As indicated by the Christian Church, there are a few specifications. The most significant thought on viciousness made by the Church is the possibility of the Just War Theory, or the Justum Bellu m. The Christian Just War Tradition can powers an inquiry to be posed: Can a Christian, whose confidence in an all-adoring and all-great God that infers altruism toward men, ever reasonably take an interest in brutality? In the event that you answer no, at that point peaceful pacifism is the main feasible alternative. In the event that the appropriate response is indeed, at that point I feel another inquiry should be replied. Is the Christian God genuinely all-cherishing and all-great? To respond to this inquiry, we go to the good book. One of the Ten Commandments passed on by God to Moses is Thou shalt not Kill. Each kid is shown this when they learn of Moses. These Commandments structure the foundation of the Christian confidence. However in basically every book of the Bible you read of another heathen slaughtered. The Old Testament is loaded with references of God either slaughtering somebody not adoring Him, or advising his devotees to execute the individuals who don't respect h im: If thy sibling, the child of thy mother, or thy child, or thy little girl, or the spouse of thy chest, or thy companion, which is as thine own spirit, lure thee furtively, saying, Let us proceed to serve different divine beings, which thou hast not known, thou, nor thy fathers; Namely, of the lords of the individuals which are indirect you , near unto thee, or distant from thee, from the one finish of the earth even unto the opposite finish of the earth; But thou shalt doubtlessly murder him; thine hand will be first upon him to kill him, and a short time later the hand of the considerable number of individuals.( Deut. 13:6-9) The possibility of death for the sake of God is the same old thing. The great Sunday school story of Noahs Ark that most any Christian is aware of is just mass homicide and devastation because of God. The Lord stated, I will obliterate man whom I have made from the land, from man to creatures to crawling things and to feathered creatures of the sky; for I am heartbroken that I have made them (Gen. 6: 7). This is one of numerous instances of mass annihilation that God has either called for or done himself. Yet, these demonstrations are discounted, the casualties were abhorrent and evil and got exactly what they merited. Maybe this is anyway, they may have been the sort of individuals even Satan kicks out for being excessively evil, yet does this change the way that they were individuals? It is safe to say that they are any less meriting life since they utilized the unrestrained choice God gave them? This isn't the humane, pardoning God Missionaries lecture about, this is a vindictive, desirous God. Pages of this paper could be devoted to reveal all the brutal demonstrations executed by God or in His Divine Name and still I would neglect to give them all. Indeed, even the New Testament, Jesus is demonstrated not to be a carrier of harmony, yet a weapon of God. Try not to imagine that I came to welcome tranquility on earth; I didn't com e to bring harmony, however a blade. For I came to set man against his dad, and a little girl against her mom, and a girl in-law against her relative; and a keeps an eye on adversaries will be the individuals from his family. (Tangle 10: 34-36) Perhaps it is through Gods rule and model the Christians feel there is equity in specific wars. The Scarlet Letter Analysis EssayFinucane, R.C. Reference book of Religion. Ed. Mircea Eliade. Investigation, The. Macmilian Publishing Co.: 1986. Johnson, James Turner. The Westminster Dictionary of Christian Ethics. Ed. James F. Childress John Macquarrie. Simply War. The Westminster Press: 1986Klausner, Samuel Z. Reference book of Religion. Ed. Mircea Eliade. Savagery. Macmilian Publishing Co.: 1986. Little, Donald P. Reference book of Religion. Ed. Mircea Eliade. Campaigns. Macmilian Publishing Co.: 1986. New American Standard Bible. Russell, Frederick H. Word reference of the Middle Ages. Ed. Joseph R. Strayer. Campaign, Concept of. American Council of Learned Societies: 1984. Wakefield, Walter L. Word reference of the Middle Ages. Ed. Joseph R. Strayer. Investigation. American Council of Learned Societies: 1984.

Strategic Management and Leadership Report on Apple Inc Essay

Vital Management and Leadership Report on Apple Inc - Essay Example The analyst of this paper tells that the underlying long stretches of the organization displayed extraordinary possibilities for Apple Computer, Inc., however soon the organization had enormous declining deals. This was essentially a result of the innovative disappointments more than some other explanation. During this period Apple Computer delivered microcomputers as a path forward from the PCs that were created by the IBM’s centralized server PCs. Despite the fact that the Apple I began well, in the early long stretches of 1980s, the deals for Apple Computers definitely decreased, as the stage (Macintosh) of the Apple was not good with the predominant PCs of the time. In the mid-1980s in the wake of proceeding to encounter declining, the business organization organizer Steve Jobs was terminated from his own association. During Job’s nonappearance the organization was adversely influenced by the presentation of contender Microsoft’s DOS working framework. Before long, the market initiative of Apple was a thing of past, as Microsoft was more easy to understand. Steve Jobs would in the end rejoin the organization and require a progression of new thoughts. The organization set new accentuation on development and produce things like the iPhone, iTunes, iPod and iPad, all of which turned out to be enormously well known over the globe. From Apple Computers, the organization moved to the name Apple, Inc. as it empowered purchasers to comprehend that the organization additionally delivered different things separated from PCs. (Mac PC, inc., 2011). Today Apple, Inc. is perceived as the world’s driving innovation organization and has a universal global nearness. At the point when one looks at the monetary figures from the time Jobs restored, the outcomes are really stunning. Basically, he brought an association from the verge of liquidation to one every year producing $25 billion dollars in total compensation and a stock valuation surpassing $400 (Apple, 2011). Right now Apple contends in an assortment of market areas: mp3 players, advanced cells, PCs, tablets, and they are reputed to go into the TV advertise (Elmer, 2011). It follows that the association has an assortment of contenders, including Microsoft working frameworks, an overabundance of mp3 and

Japanese Canadian Internment free essay sample

The Japanese Canadian internment was the constrained evacuation of in excess of 22,000 Japanese Canadians during the Second World War by the administration of Canada. Following the December 7, 1941 assault on Pearl Harbor, conspicuous British Columbians, including individuals from city government workplaces, neighborhood papers and organizations required the internment of the Japanese. In British Columbia, there were fears that some Japanese who worked in the angling business were graphing the coastline for the Japanese naval force, going about as spies on Canadas military. Military and Royal Canadian Mounted Police (RCMP) specialists felt the publics fears were outlandish, yet the popular supposition immediately pushed the administration to act. [1] Canadian Pacific Railway terminated all the Japanese laborers, and most other Canadian organizations did likewise. [1] Japanese fish pontoons were first kept to port, and in the long run, the Canadian naval force held onto 1,200 of these vessels. [1] Many pontoons were harmed, and more than one hundred sank. 2] A Royal Canadian Navy official inquiries Japanese-Canadian anglers while reallocating their pontoon. We will compose a custom paper test on Japanese Canadian Internment or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page In January 1942, a secured 100-mile (160 km) wide strip up the Pacific coast was made, and any men of Japanese drop between the ages of 18 and 45 were evacuated and taken to street camps in the British Columbian inside, to sugar beet extends on the Prairies, or to internment in a POW camp in Ontario. In spite of the 100-mile isolate, a couple of men at the McGillivray Falls, simply outside the isolate zone, were utilized at a logging activity at Devine, close to DArcy, British Columbia, which is inside the isolate zone, while those in the other Lillooet Country discovered work with ranches, stores, and the railroad. [3]. Tashme, on Highway 3 only east of Hope, among the most famous of the camps for unforgiving conditions, was only outside of the rejection zone. All others, including Slocan, were in the Kootenay Country in southeastern British Columbia. 4] Most of the 21,500 individuals of Japanese plunge who lived in British Columbia were naturalized or local conceived residents. [1] Those reluctant to live in internment camps or migration focuses confronted the chance of expelling to Japan. On February 24, 1942 an Order-in-Council went under the War Measures Act enabling the government to assistant all people of Japanese racial source. [5] toward the beginning of March, all ethn ic Japanese individuals were requested out of the ensured territory, and a daytime-just time limitation was forced on them. Some f those brought inland were kept in creature slows down for the Pacific National Exhibition at Hastings Park, in Vancouver for a considerable length of time. [1] They were then moved to ten camps in or close to inland British Columbia towns, now and then isolating spouses from their wives and families. [1] However, four of those camps in the Lillooet territory and another at Christina Lake were officially self-supporting undertakings (likewise called migration places) which housed chosen center and high society families and others not regarded as much a danger to open security. 6][7][8] Officially, those living in movement camps were not lawfully interned they could leave, inasmuch as they had consent be that as it may, they were not legitimately permitted to work or go to class outside the camps. [2] Since most of Japanese Canadians had little property be side their (seized) houses, these limitations left most with no chance to get by outside the camps. [2] Some of the interned residents had been battle veterans of the Canadian Expeditionary Force, including a few men who had been finished for courage during the battling on the Western Front in the First World War. While bigotry had been a boundary in certain units between 1914-18, different units (remarkably the tenth Battalion) acknowledged sizeable quantities of ethnic Japanese Canadians without legitimate preference and utilized them in a battle job as individual substitutions. Little quantities of military age Japanese-Canadians were later allowed to serve in the Canadian Army in the Second World War, as mediators and in signal/knowledge units. Property appropriation In 1943, the Canadian Custodian of Aliens started to sell the assets of Japanese Canadians without the proprietors authorization. The Custodian of Aliens held sell-offs for these things, running from ranch land and houses to people groups apparel. They were sold rapidly at costs beneath showcase esteem. [10] Funds raised went towards the expenses of real estate agents and barkers, and capacity/taking care of charges, and Japanese proprietors infrequently got a lot of pay from the deals. [2] Unlike authority detainees of war who, as per Geneva Convention, didnt need to pay their everyday costs, Japanese internees did. [10] By correlation, Japanese American internees, secured by the Bill of Rights were more averse to lose property. [2] UNEF The primary United Nations Emergency Force (UNEF) was set up by United Nations General Assembly to protect a conclusion to the 1956 Suez Crisis with goals 1001 (ES-I) on November 7, 1956, and in huge measure because of endeavors by UN Secretary-General Dag Hammarskjold and a proposition from Canadian priest of outer undertakings Lester Pearson. The principal UN military power of its sort, its crucial to: enter An egyptian area with the assent of the Egyptian Government, so as to help keep up calm during and after the withdrawal of non-Egyptian powers and to protect consistence with different terms set up in the goals o spread a region broadening generally from the Suez Canal to the Armistice Demarcation Lines set up in the Armistice Agreement among Egypt and Israel. Since the usable UN goals were not passed under Chapter VII of the United Nations Charter, the arrangement of a military power must be endorsed by Egypt. After multilateral arrangements with Egypt ten nations offered to a dd to the power: Brazil, Canada, Colombia, Denmark, Finland, India, Indonesia, Norway, Sweden, and Yugoslavia. Backing was likewise given by United States, Italy, and Switzerland. The principal powers showed up in Cairo on November 15, and UNEF was at its full power of 6,000 by February 1957. The power was completely conveyed in assigned territories around the trench, in the Sinai and Gaza when Israel pulled back its keep going powers from Rafah on March 8, 1957. The UN secretary general looked to station UNEF powers on the Israeli side of the 1949 peace negotiation lines, however this was dismissed by Israel. [1] The strategic coordinated to achieve its crucial four stages: 1. In November and December 1956, the power encouraged the efficient progress in the Suez Canal region when British and French powers left. . From December 1956 to March 1957, the power encouraged the partition of Israeli and Egyptian powers and the Israeli clearing from all zones caught during the war, aside from Gaza and Sharm-el-Sheik. 3. In March 1957, the power encouraged the flight of Israeli powers from Gaza and Sharm-el-Sheik. 4. Arrangement along the outskirts for reasons for perc eption. This stage finished in May of 1967. Because of budgetary limitations and evolving needs, the power shrank during that time to 3,378 when its strategic in May 1967.

Free Essays on The Louisiana Purchase

The Louisiana Purchase The Louisiana Purchase was one the biggest land mass at any point bought by the United States one after another. This was Thomas Jefferson’s most magnificent accomplishment during his term. He accomplished much all through his term however nothing contrasted with the procurement of the immense region called Louisiana. The French initially settled the Province of Louisiana in the mid eighteenth century. In the year 1762 it was given to Spain as a result of a mystery bargain that was set up between the two nations. After a year the tremendous district east of the Mississippi, except for New Orleans was lost by Spain in the Seven Years War to Great Britain. By 1800, another mystery bargain came about this time made by Napoleon I. This constrained Spain to return what was left of Louisiana to France. In 1802, two acts that President Thomas Jefferson viewed as â€Å"hostile to the interests of the U.S.† Napoleon had sent powers to New Orleans and to Santo Domingo (presently the Dominican Republic) to put down a disobedience that had emerged there. During this period French powers around the Mississippi disavowed all benefits that the United States traders needed to store outside merchandise obligation free at the port at New Orleans. Thomas Jefferson, in reprisal to the occasions earlier, sent John Monroe to Paris to help the American priest to France, Robert R. Livingston. He was sent to Paris to impact on of four proposed plans for the United States. The main arrangement was the acquisition of eastern and western Florida and all of New Orleans. The subsequent arrangement was the acquisition of New Orleans alone. The third arrangement was to buy the entirety of the land on the eastern bank of the Mississippi River, with the goal that the United States could construct a port. The last arrangement was to acquire all privileges of route and store at the New Orleans port that they once had. During ordinary conditions the French would not have consented to any of these recommendations, but since their whole armed force in... Free Essays on The Louisiana Purchase Free Essays on The Louisiana Purchase The Louisiana Purchase The Louisiana Purchase was one the biggest land mass at any point bought by the United States one after another. This was Thomas Jefferson’s most brilliant accomplishment during his term. He accomplished much all through his term yet nothing contrasted with the procurement of the gigantic region called Louisiana. The French initially settled the Province of Louisiana in the mid eighteenth century. In the year 1762 it was given to Spain on account of a mystery bargain that was built up between the two nations. After a year the huge locale east of the Mississippi, except for New Orleans was lost by Spain in the Seven Years War to Great Britain. By 1800, another mystery arrangement came about this time made by Napoleon I. This constrained Spain to return what was left of Louisiana to France. In 1802, two acts that President Thomas Jefferson viewed as â€Å"hostile to the interests of the U.S.† Napoleon had sent powers to New Orleans and to Santo Domingo (presently the Dominican Republic) to put down a resistance that had emerged there. During this period French powers around the Mississippi repudiated all benefits that the United States dealers needed to store remote products obligation free at the port at New Orleans. Thomas Jefferson, in counter to the occasions earlier, sent John Monroe to Paris to help the American clergyman to France, Robert R. Livingston. He was sent to Paris to impact on of four proposed plans for the United States. The primary arrangement was the acquisition of eastern and western Florida and all of New Orleans. The subsequent arrangement was the acquisition of New Orleans alone. The third arrangement was to buy the entirety of the land on the eastern bank of the Mississippi River, so the United States could assemble a port. The last arrangement was to acquire all privileges of route and store at the New Orleans port that they once had. During ordinary conditions the French would not have consented to any of these recommendations, but since their whole armed force in...

Learn About Cognitive Distortion

Learn About Cognitive Distortion PTSD Symptoms Print Cognitive Distortion and How Negative Thoughts Affect PTSD How Negative Thoughts Affect People With PTSD By Matthew Tull, PhD twitter Matthew Tull, PhD is a professor of psychology at the University of Toledo, specializing in post-traumatic stress disorder. Learn about our editorial policy Matthew Tull, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on August 05, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 13, 2020 Post-Traumatic Stress Disorder Overview Symptoms & Diagnosis Causes & Risk Factors Treatment Living With In Children Arief Juwono / Getty Images You can better understand the definition of cognitive distortion by first acknowledging that we all have negative thoughts from time to time. This is especially the case for people with post-traumatic stress disorder (PTSD). In fact, negative thoughts are so common in certain mental health disorders that mental health professionals use the term cognitive distortions  to describe them. Also known as maladaptive thoughts, errors in thinking or irrational thoughts, cognitive distortions refer to unpleasant thoughts that are extreme, exaggerated or not consistent with what is actually going on in the real world. As a result, cognitive distortions can have a negative influence on our mood and eventually lead to unhealthy behaviors. The connection between thoughts and actions is part of the reason cognitive distortions are considered a central part of cognitive-behavioral therapy. For example, lets say you commonly have the thought, I will always be depressed. Whenever this thought pops into your head, you will likely start feeling sad, down, hopeless and helpless. Because of this, you may start to isolate yourself or avoid activities that you used to enjoy. This is then only going to increase the chance that your depression worsens and sticks around. This thought is a cognitive distortion. It is highly unlikely that you will always feel depressed. There may still be times when you feel a little better. In addition, looking at your past, chances are you havent always been depressed. So, while it may feel like you will always be depressed, in reality, your depression may come and go. Common Cognitive Distortions Below are some common cognitive distortions that may contribute to a negative mood. All-or-None Thinking This involves looking at a situation as either black or white or thinking that there are only two possible outcomes to a situation. An example of such thinking is, If I am not a complete success at my job; then I am a total failure. Catastrophizing This entails expecting the worse to happen without considering alternative outcomes that are more likely to happen. An example of this form of thinking is, I know that I will be so anxious that I will bomb this test and fail the course. Labeling This includes defining yourself or others in a rigid way that doesnt allow for more favorable evaluations. People who label might tell themselves, I am a total loser. Discounting the Positive This involves looking past and ignoring positive experiences or viewing positive experiences or outcomes as simply being due to chance. Someone who engages in this thinking might say, I got that job out of luck, not because I was qualified. Mind Reading People who mind read think they know what others are thinking. For example, they might say, I just know that my therapist thinks I am a waste of his time. Personalization This entails evaluating other peoples behavior as being the result of something you did. Someone who personalizes may think, She wasnt very polite toward me because I must have done something to upset her. Emotional Reasoning People who use emotional reasoning believe something is true because it feels that way. They may say, I must have failed that test because I feel so bad about my performance.

Develop a Strategic Marketing Plan Essay - 4950 Words

Develop a Strategic Marketing Plan (Term Paper Sample) Content: Push Marketing a+1Vitamin Water in NigeriaFirst Name, (Middle Name Initials), Last Name16th December 2014Contents TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc406756652"
1.0 Executive Summary  PAGEREF _Toc406756652 \h
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2.0 Introduction  PAGEREF _Toc406756653 \h
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3.0 Strategic Situation Analysis  PAGEREF _Toc406756654 \h
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3.1 Market Summary  PAGEREF _Toc406756655 \h
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4.0 Competitive Position of TCCC  PAGEREF _Toc406756656 \h
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4.1 Porter 5 Analysis  PAGEREF _Toc406756657 \h
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4.2 SWOT Analysis  PAGEREF _Toc406756658 \h
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4.3 Critical Issues  PAGEREF _Toc406756659 \h
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4.4 Historical Results  PAGEREF _Toc406756660 \h
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5.0 Appr opriateness of Segmentation, Targeting and Positioning  PAGEREF _Toc406756661 \h
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5.1 Marketing Strategy  PAGEREF _Toc406756662 \h
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5.2 Marketing Mission and Communication Theme  PAGEREF _Toc406756663 \h
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5.3 Marketing Objectives  PAGEREF _Toc406756664 \h
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5.4 Financial Objectives Forecast  PAGEREF _Toc406756665 \h
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5.5 Target Markets  PAGEREF _Toc406756666 \h
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5.6 Linking Expenses to Strategy and Tactics  PAGEREF _Toc406756667 \h
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6.0 Background of the Firm  PAGEREF _Toc406756670 \h
171.0 Executive SummaryThe Coca Cola Company (TCCC) is the global leader in the manufacture and distribution of non-alcoholic beverages. At TCCC we pride ourselves in critically examining and thoroughly researching the most appropriate products for each of our 28 market regions in the world. One of our main strategic goals as TCCC is to maximize growth and profitability. Our efforts to accomplish this goal are based on: Transforming viable models that focus on the shareholders value potential and utilize a value-based segmentation approach to maximizing the industry potential.To put in place a multi-segmentation strategy targeting distinct clusters classified according to their competitive intensity, consumption, occasion and socioeconomic levels.To put into practice a well-planned product, pricing and packaging strategy that drives product innovation in our different product categories.Endeavor to attain the full operating potential of our commercial models that we use to drive operational efficiency. In light of t his, TCCC is looking at rolling out the a+1 Vitamin Water in Nigeria. This decision is partly informed by the huge gap in the market for this product, as well as, a response to our clients demand for this product. Moreover, Nigeria unlike many markets in the region enjoys a bigger market for bottled water in comparison to other non-alcoholic beverages like carbonated drinks, juices and dairies. 2.0 IntroductionSpearheaded by our Coca-Cola trademark, the priority of The Coca-Cola Company (TCCC) is to promote our portfolio of premium non-alcoholic beverage brands. In our commitment to meet the consumers beverage needs, our brands are carefully selected - each market with appropriate packaging - to leverage on TCCCs award winning global strategy of occasion-based brands, package, price and channel. Our focus for this marketing campaign focuses on three of our global strategies:Broadening the scale and geographical footprint of our business: by centralizing business services in low cost environments we can exploit flexibility of our portfolio to respond to market trends that offer our customers both value and a wide range of choice.To optimize business opportunities across all our market: by working closely with our current customers and optimizing our proven ability to win at the point of sale we position ourselves well to capture growth for the long term. Improving the efficiency of our production infrastructure: by continuing to optimize our route to market logistics informed by our strategic revenue-generating investments and tight controls.This year we intend to roll out the acclaimed a+1 Vitamin Water brand in West Africa, specifically in Nigeria and the neighboring countries. We will also look for additional leveraging by implementing an environmental project, a live a health life campaign and empowering women in Nigeria. 3.0 Strategic Situation Analysis3.1 Market SummaryOur market analysis investigates the external business environment and the internal dynamics of our operations. In the case of the former, there are many factors that contribute both to the threats and the opportunities of TCCC. Changes in the economy, demographic patterns of consumers, changes in attitude and values of the consumers are some of factors that TCCC monitors closely.As is has been reiterated over and over by George A. David, TCCCs chairman to board, the four strategic priorities for marketing our products are: cost leadership, customer preference, consumer relevance and community trust. As a result, our initiatives aim at gaining and maintaining our market share; first with the a+1 Vitamin Water and secondly with other existing sparkling beverages in our portfolio of products.In Nigeria, there is a very strong performance of bottled water. According to a research done by Euromonitor International, at least 50% of the population purchases bottled water on a daily basis. This can be attributed to the hot weathers conditions, compounded by a rampan t inability to access safe drinking water. Additionally, Nigerians are becoming more health conscious and prefer water to other non-alcoholic drinks, a trend that has led to government policies favoring safe bottled drinking water.Target Markets: EMBED MSGraph.Chart.8 \s 
3.1.1 Market DemographicsOur most important market segment in Nigeria is the non-alcoholic - ready-to-drink beverages - such as, carbonated drinks (Coca-Cola, Fanta, Sprite, Bitter Lemon, and Stoney Tangawizi), fruit drinks (Minute Maid) and water (Dasani). The consumers in Nigeria look upon TCCC to provide a wide array of drinks that satisfy diversity and changing trends in the market. Led by bottled water, all categories of drinks have enjoyed a growing popularity in the backdrop of major global events that highlight Coca-Cola most notably, the 2014 World Cup in Rio, Brazil. This improved performance was also the result of population growth with higher disposable income and the PET bottle packaging that appea ls to younger audience.TCCC relies on street vendors, small grocers and retailers to deliver our products to the customers. Supermarkets and hypermarkets are strategic in boosting bulk buying. The new trend of fast foods gone global which has seen the debuting of recognized franchise houses such as KFC, McDonalds, Subways and Dominos will also serve as an outlet for a+1 Vitamin Water and other TCCC products. Table: Market Analysis Potential CustomersGrowth20102011201220132014Carbonated Drinks12%22402506280031473524Fruit Drinks8%10801166125913601470Water27%5080645181931040513215Others5%525551578607638Vitamin Water------3.1.2 Market NeedsAt TCCC, we rely on high powered expertise and a variety of tools to gather information on our consumer preference. When embarking on our new product in this market, there was a need to evaluate our customer satisfaction, establish potential distribution patterns and develop channels. From the poin t of view of our comprehensive analysis, growth is expected in all categories of non-alcoholic drinks in our current portfolio. At the same time, there is a considerable shift in market trends. 3.1.3 Market TrendsWe stand to benefit from some specific market trends:Increase in population and disposable incomeGrowing awareness of the potential dangers of unregulated sugar intakeGrowing preference for non-cola drinksBoom in the fast food retail chainsPopularity and recognition of TCCC brands3.1.4 Market GrowthThe 2014 Euromonitor report on soft drinks in Nigeria indicates that all drinks in the non-alcoholic category will enjoy a much larger demand in 2015 in comparison to demand in 2010-2014. While people adjust to the new shopping-mall culture, the traditional outlets will continue to dominate as the primary point of sale for most of our products. Bottled water, on the other hand, is expected to lead in the category of soft drinks as more and more Nigerians drift into the culture o f healthier and better you. 3.1.5 CompetitionThe most significant competition to TCCC in Nigeria is CHI Nigeria Ltd which has outperformed us in the juice category. Another formidable competitor in the market is the La Casera Company Ltd which produces its own line of carbonated drinks that sells only in PET bottlers. Some of its products, including the new apple drink have received positive feedback in the market. Cway Food and Beverage Company Nigeria Ltd and Pepsi Cola are also big competitor in the Nigeria as they market their own and unique portfolio of carbonated drinks, leveraging them as better alternative to TCCC products. Competitors by Market Share EMBED MSGraph.Chart.8 \s 
4.0 Competitive Position...

How to Get Into College - Step by Step Guide

Getting into college isnt as difficult as most people think it is. There are colleges out there who will take anyone who has the tuition money. But most people dont want to go to just any college - they want to go to their first-choice college.   So, what are your chances of getting accepted to the school that you want to attend the most? Well, they are better than 50/50.  According to UCLAs annual CIRP Freshman Survey, more than half of students get accepted to their first choice college. This is no accident; many of these students apply to a school that is a good fit for their academic ability, personality, and career goals. Students who get accepted to their first choice college also have another thing in common: They spend a good portion of their high school career preparing for the college admissions process. Lets take a closer look at how you can get into college by following four easy steps.   Get Good Grades Getting good grades might sound like an obvious step for college-bound students, but the importance of this cannot be ignored.  Some colleges have a range of grade point averages (GPA) that they prefer. Others use a minimum GPA as part of their admissions requirements. For example, you may need at least a 2.5 GPA to apply. In short, youll have more college options if you get good grades. Students with high-grade point averages also  tend to get more attention from the admissions department and more financial assistance from the aid office. In other words, they have a better chance of getting accepted and may even be able to get through college without accumulating too much debt.   Of course, it is important to note that grades aren’t everything. There are some schools that pay little or no attention to GPA. Greg Roberts, admissions dean at the  University of Virginia, has referred to an applicants GPA as meaningless. Jim Bock, admissions dean at Swarthmore College, labels the GPA as artificial. If you dont have the grades you need to meet minimum GPA requirements, you need to seek out schools that focus on other application components beyond grades.   Take Challenging Classes Good high school grades are a proven indicator of college success, but they are not the only thing that college admissions committees look at. Most colleges are more concerned with your class choices. An A grade has less weight in an easy class than a B in a challenging class. If your high school offers advanced placement (AP) classes, you need to take them. These classes will allow you to earn college credits without having to pay college tuition. They will also help you develop college-level academic skills and show admissions officers that you are serious about your education. If AP classes aren’t an option for you, try to take at least a few honors classes in core subjects like math, science, English or history. As you are choosing high school classes, think about what you want to major in when you go to college. Realistically, youre only going to be able to handle a certain number of AP classes in a single year of high school. You are going to want to choose classes that are a good match for your major. For example, if you plan on majoring in a STEM field, then it makes sense to take AP science and math classes. If, on the other hand, you want to major in English literature, it makes more sense to take AP classes related to that field.   Score Well on Standardized Tests Many colleges use standardized test scores as part of the admissions process. Some even require minimum test scores as an application requirement.  You can usually submit  ACT or SAT  scores, though there are some schools that prefer one test over another.  A good score on either test will not guarantee acceptance to your first choice college, but it will increase your chances of success and can even help to offset bad grades in certain subjects. If you dont score well on tests, there are more than 800 test-optional colleges that you can consider. These colleges include technical schools, music schools, art schools and other schools that don’t view high ACT and SAT scores as indicators of success for the students that they admit to their institution.   Get Involved Participating in extracurricular activities, charities, and community events will enrich your life and your college application. When picking your extracurriculars, choose something that you enjoy and/or have a passion for. This will make the time you spend on these activities much more fulfilling.

Illegal Immigrants The United States - 1174 Words

Each year about 2.5 million Illegal immigrants attempt to cross the border, only about 100,000 and less make it through. Illegal immigrants come to America for a better life. They have gradually increased over time since the 1800’s. Illegal immigrants can come from all parts of the world, but most them come from spanish speaking countries (South and Central America). Most Americans believe illegal immigrants are a problem to the U.S.. Also, Illegal immigrants are believed to be bringing crime, but that s only a small percent of them. One act committed by a criminal cannot be used to judge all virtuous men and women. There are different ways to enter the U.S. illegally, the basic and the only methods are by land, sea, and even air (airplane). The most commonly used method is by land, crossing by land allows the migrator to have a higher chance of succeeding. A high amount of migrants come to America for a better job opportunity and/or escaping criminal activity back in their h ome country. Although the reason for their arrival is constantly repeated to most Americans, they still don’t understand the situation. Illegal immigrants are stilled leered by many Americans, so deportation becomes a possible solution. Deportation could decrease their population, but it could open a gap to another issue, the U.S. economy. The U.S. economy is something delicate, something that can’t be played around with. Investing in deporting illegal immigrants won’t do anything positive for theShow MoreRelatedIllegal Immigrants : The United States1392 Words   |  6 PagesJoseph Lema Professor Ferrell English 1470 19 Oct 2017 Illegal Immigration Illegal immigrants are coming into the United States at an alarming rate and it is affecting the United States in negative ways. Immigrants are drawn to America to escape poverty, corrupt government, crime, severe danger, drugs, or persecution in their own countries. Immigrants that come to the United States of America are supposed to apply for a Visa when they first arrive. To get a Visa, the peopleRead MoreIllegal Immigrants And The United States1303 Words   |  6 PagesAs history has shown, millions of immigrants have flocked to the United States in attempts to find a better life. The complexity of immigration is much greater now than it was in the early 1900’s. Most immigrants arriving on boats to Ellis Isle would have only been denied if they were deemed to be a criminal or with disease. Individuals must now endure an extensive application process to obtain a green card or visa. Without one of these documents, the person is considered to be here illegally. To dayRead MoreIllegal Immigrants And The United States1248 Words   |  5 Pagesa half million unauthorized immigrants in the United States in 2014. The population has remained stable for five years, and currently makes up three and half percent of the nation’s population. In the United States Labor Force, there were eight million unauthorized immigrants either working or looking for work in 2014. Is it ethical to employ illegal immigrants? According to the Pew Research Center, Currently, â€Å"49% of US citizens agree with the statement â€Å"immigrants today strengthen the countryRead MoreIllegal Immigrants And The United States1418 Words   |  6 PagesAn illegal immigrant, who works for their keep in an unknown country, contributes to taxes, stays out of trouble, and just wants a better life in a foreign country, on unknown land should be recognized for their contribution to that particular society. An illegal immigrant is a person who migrates to a different country i n a way that is in violation of the immigrant laws of that country. Immigration has been a divided topic for many years in America- illegal immigrants are sometimes seen as a burdenRead MoreIllegal Immigrants And The United States Essay1594 Words   |  7 Pagesand illegal immigrants originate to the United States. From all around a world, individuals want to arise toward America for an improved existence for them and their families. America is a freedom-oriented country, where everybody has right how to live their life in their own conditions. I myself, I remain immigrant as well. I came to U.S.A. 5 years ago. American culture remains actual diverse somewhat from other cultures. In this country, we all get the liberty to live our life. The United StatesRead MoreIllegal Immigrants And The United States Essay1527 Words   |  7 PagesIllegal immigrants have been present in every country ever since governments have been established. Even in the time when Christopher Columbus first s et foot on North America, there were already Natives living on the continent. The British immigrants that first established the Thirteen Colonies brought disease and famine with them. Many Natives died from the diseases that the British brought with them. If there had been a federal government in place, the settlers would have been considered illegalRead MoreIllegal Immigrants And The United States1256 Words   |  6 PagesAn immigrant is a person who legally comes to a country to take up a permanent residence. An illegal immigrant is a person who does come to a country without following the established legal procedures of the destination country and who resides in that country without the proper identifications for example: visas, or other documents. Illegal immigrants are sometimes referred to as illegal aliens or undocumented workers. Emigration and immigration are two sides of the same basic act of human migrationRead MoreIllegal Immigrants And The United States1490 Words   |   6 PagesThe United States of America constantly boasts about its homeland security system and the 1.6 million dollar budget it grants to immigrant and border control. However, in the past decade the number of illegal immigrants in the US has risen from around 4 million to 11.6 million. Its insane that the United States is spending the extremely generous sum of 1.6 million dollars on border control out of its 3.8 trillion dollar budget, and is seeing no return! Currently, about 3.5 million illegal immigrantsRead MoreIllegal Immigrants And The United States1848 Words   |  8 Pagesof the United States immigration has reliably transformed into a bit of our nation s fabric which began many years earlier. Just to wind up one of the most sizzling subjects in the United States and as of late with its essential center being illegal immigrants. Illegal immigrants are individuals who enters a country without the administration s authorization. In 2008, the Center for Immigration Studies assessed that there are more than 11 million illegal immigrants in the United States which areRead MoreIllegal Immigrants in the United States613 Words   |  3 Pages It has been estimated that there are 8.3 million workers in the United States who are illegal immigrants. There have been certain proposed policy responses that vary from more restrictive border and workplace enforcement to the legalization of workers who are already here. Using the U.S. Applied General Equilibrium, it’s possible to weigh in the impact on such factors like public revenues and expenditures, the occupational mix and total employment of U.S. workers, the amount of capital

Plato and Aristotle on the Family Selected Quotes

Aristotle, A Treatise on Government: Hence it is evident that a city is a natural production, and that man is naturally a political animal, and that whosoever is naturally and not accidentally unfit for society, must be either inferior or superior to man: thus the man in Homer, who is reviled for being without society, without law, without family. Such a one must naturally be of a quarrelsome disposition, and as solitary as the birds. Aristotle, A Treatise on Government: Besides, the notion of a city naturally precedes that of a family or an individual, for the whole must necessarily be prior to the parts, for if you take away the whole man, you cannot say a foot or a hand remains, unless by equivocation, as supposing a hand of stone to be made, but that would only be a dead one; but everything is understood to be this or that by its energic qualities and powers, so that when these no longer remain, neither can that be said to be the same, but something of the same name. That a city then precedes an individual is plain, for if an individual is not in himself sufficient to compose a perfect government, he is to a city as other parts are to a whole; but he that is incapable of society, or so complete in himself as not to want it, makes no part of a city, as a beast or a god. Plato, Republic, Book V: Shall they be a family in name only; or shall they in all their actions be true to the name? For example, in the use of the word father, would the care of a father be implied and the filial reverence and duty and obedience to him which the law commands; and is the violator of these duties to be regarded as an impious and unrighteous person who is not likely to receive much good either at the hands of God or of man? Are these to be or not to be the strains which the children will hear repeated in their ears by all the citizens about those who are intimated to them to be their parents and the rest of their kinsfolk? – These, he said, and none other; for what can be further ridiculous than for them to utter the names of family ties with the lips only and not to act in the spirit of them? Plato, Laws, Book III: When these larger habitations grew up out of the lesser original ones, each of the lesser ones would survive in the larger; every family would be under the rule of the eldest, and, owing to their separation from one another, would have peculiar customs in things divine and human, which they would have received from their several parents who had educated them; and these customs would incline them to order, when the parents had the element of order in their nature, and to courage, when they had the element of courage. And they would naturally stamp upon their children, and upon their childrens children, their own likings; and, as we are saying, they would find their way into the larger society, having already their own peculiar laws. Aristotle, Politics, Book II: I am speaking of the premise from which the argument of Socrates proceeds, that the greater the unity of the state the better. Is it not obvious that a state may at length attain such a degree of unity as to be no longer a state? Since the nature of a state is to be a plurality, and intending to greater unity, from being a state, it becomes a family, and from being a family, an individual; for the family may be said to be more than the state, and the individual than the family. So that we ought not to attain this greatest unity even if we could, for it would be the destruction of the state. Again, a state is not made up only of so many men, but of different kinds of men; for similars do not constitute a state.

The Search For Meaning and Life Essay - 1061 Words

Albert Camus once stated, â€Å"You will never be happy if you continue to search for what happiness consists of. You will never live if you are looking for the meaning of life.† In Eudora Welty’s, â€Å"Death of a Traveling Salesman†, R.J. Bowman, the main character and notorious â€Å"traveling salesman†, is in a constant, internal battle about the roads in which his life choices have led him down. As Bowman travels he gets lost physically and emotionally, he finds himself in the middle of nowhere with two bizarre people who may just cause him to realize, that what he once considered truth, may in fact be false, and that maybe life isn’t measured by the questions one answers, but by the things that make you ask questions. In this work of art written†¦show more content†¦Sonny gets Bowman’s car from the vines and ditches while the woman goes about her household chores as Bowman watches and continues to think about his life. As the w oman works Bowman cannot help but to think of the woman who have been apart of his life and how he let them slip from his fingers because his work has always been his top priority. Sonny and the woman are happily married and expecting a child. It seems, although they may not be rich or have a fulfilling career, the two share a very fulfilling life together. The two have everything in life that Bowman now understands that he has always wanted: love, happiness, and family. The simplistic blissfulness of the couples’ life proves to be too much for Mr. Bowman to take and he ultimately dashes from the house later in the night where he is met by his untimely death. Toward the end of Bowman’s life he realizes all he has missed out on by not settling down and raising the family he never really knew he wanted. Although the missed opportunity to become a family man is a great pain for Bowman, perhaps the greatest is the loss of the chance to love someone as the woman he meets lo ves her husband, Sonny. As he talks to the woman she continuously mentions Sonny in conversation, from the statement that Sonny would fix his car to the mention that Sonny brews the whiskey she offers Bowman. As Welty has Bowman compare his life to that ofShow MoreRelatedVictor Frankls Life and Work Mans Search for Meaning Essays1390 Words   |  6 Pagesbook and wrote a different book, â€Å"Man’s Search for Meaning† in nine days. Viktor Frankl later died on September 2, 1997, of heart failure. Mans Search for Meaning by Victor Frankl is a story that talks about the need for hope in future especially to people who are facing trouble and disillusionment in life. The story emphasizes on the need to have hope and faith in God and not in man. The story covers on the life history of Frankl who spends part of his life in a prison camp. His family and friendsRead More`` Homo Religiosus `` By Karen Armstrong1416 Words   |  6 Pagesout the materialized definition of an â€Å"individual† through concepts such as religion, activities like yoga, the artistic features of caves, and most importantly the image of Brahma. The detailed notions placed on each concept yields the reassuring meaning that religion symbolically is a safe harbor, in which individuals can feel comforted and relieved. However the question that always comes up is if an individual is willing to exclude themselves from the harsh realities of society. As the essay progressesRead MoreA Student s Search For Mean ing890 Words   |  4 Pages A Student’s Search for Meaning As I read through Man’s Search for Meaning by Viktor E. Frankl, I grasp on to all the epiphanies and realizations that Frankl reflects upon and take them into consideration in my own life. Although I have never gone through any experiences even remotely similar to his experiences in the concentration camps, in this time in my life I am searching for meaning in a way. Moving on to a new chapter in my life, I feel as though I am trying to find my purpose, who I am,Read MoreAnalysis Of Viktor Frankls Mans Search For Meaning808 Words   |  4 Pagestext, Mans Search for Meaning by Viktor Frankl is similar to the previous reading assignment, All Quiet on the Western Front in many aspects. Both are centralized around the gruesome horrors that come with human conflict, in addition, the texts also do a wonderful job at taking a look deep into the human psyche. In light of this, it is important to note that All quiet on the Western Front is considered a historical fiction novel, this is where the sources differ. Man’s Search for Meaning is a historicalRead MoreThe Odyssey And The Epic Of Gilgamesh Essay1193 Words   |  5 Pagesepic poetry, and hero-like characters in literature, the two works The Odyssey and the Epic of Gilgamesh can be compared and contrasted in different ways. The Odyssey and the Epic of Gilgamesh can be compared as expressions of searches for the meaning of life through knowledge. The two stories are somewhat mirrors in this manner. Throughout each story, the characters Odysseus and Gilgamesh show growth and change. The Odyssey can be summed up by stating how the great warrior, Odysseus, is trying toRead MoreEssay on Siddhartha: Search for Meaning, Step by Step821 Words   |  4 PagesSearch For Meaning, Step By Step â€Å"What are we living for?† People throw these profound questions often. As modern time improves its quality of life, people attach great importance to search for meaning. In the process of searching for meaning, there are mainly 3 steps that many people go through; formative period influenced by surroundings, transition period encircled by lures and sins, and the completion along with a mentor. Yet, everyone experiences these steps different and produce diverse consequencesRead MoreThere s More Than Being Happy, By Emily Esfahani Smith876 Words   |  4 PagesIn â€Å"There’s More to Life Than Being Happy,† Emily Esfahani Smith writes about the conflict between Viktor Frankl’s book, â€Å"Man’s Search for Happiness† and the culture today, which focuses on happiness in life rather than meaning. She introduces Viktor Frankl as a star medical and psychology student who survived the Holocaust in 1942. While Frankl was kept hostage in his ca mp, he was forced to find the good in life in order to survive. After being liberated, Frankl recorded his experience and whatRead MoreEssay about Dr. Viktor Frankls Mans Search for Meaning1051 Words   |  5 PagesDr. Viktor Frankls Mans Search for Meaning He who has a why to live for can bear any how. The words of Nietzsche begin to explain Frankls tone throughout his book. Dr. Frankl uses his experiences in different Nazi concentration camps to explain his discovery of logotherapy. This discovery takes us back to World War II and the extreme suffering that took place in the Nazi concentration camps and outlines a detailed analysis of the prisoners psyche. An experience we gain from the first-handRead MoreThe Absurd, By Camus1517 Words   |  7 Pagesquestion of life and whether it is worth living. In the opening line of The Myth of Sisyphus, Camus states that there is â€Å"One truly serious philosophical problem, and that is suicide. Judging whether life is or is not worth living amounts to answering the fundamental question of philosophy.† (495) Absurdism begins by questioning the purpose of life and the response, or lack of response from the indifferent silence of the universe. It reveals the void one might encounter in t he search for the meaning of lifeRead More Vonneguts Nihilistic Views Exposed in Cats Cradle Essay1178 Words   |  5 PagesIf humans strive to fulfill their void, of a lack of meaning in their lives, their folly will blind them from the truth. Kurt Vonnegut portrays his inner emotions and feelings of the insignificance of religion through the characters of his novel, Cats Cradle. His satiric approach to a subject that many people base their daily existence upon, challenges the readers faith. As people search for a deeper meaning in their lives, the more confused they become. Only

Mini Case Free Essays

I. Deals-R-Us Brokers (Part 1) Fred Jones, a distant relative of yours and president of Deals-R-Us Brokers (DRUB), has come to you for advice. DRUB is a small brokerage house that enables its clients to buy and sell stocks over the Internet, as well as place traditional orders by phone or fax. We will write a custom essay sample on Mini Case or any similar topic only for you Order Now DRUB has just decided to offer a set of stock analysis tools that will help its clients more easily pick winning stocks, or so Fred tells you. Fred’s information systems department has presented him with two alternatives for developing the new tools. The first alternative will have a special tool developed in C++ that clients will download onto their computers to run. The tool will communicate with the DRUB server to select data to analyze. The second alternative will have the C++ program running on the server, the client will use his or her browser to interact with the server. a. Classify the two alternatives in terms of what type of application architecture they use. b. Outline the pros and cons of the two alternatives and make a recommendation to Fred about which is better. Mini Case 1 Solution The second alternative will use the host-based architecture. Using this alternative, the server will do all the work. Because of this, the server will become very slow in processing those requests as more users are sending them. It cost a lot of money to upgrade those mainframes. The first alternative will use the client-server application architecture. In this case, the server and the client computer will share the workload. The server will be able to respond to many users’ requests without any slowness. This is the best option Fred needs to use for his business. How to cite Mini Case, Essay examples

Destiny, Fate, Free Will and Free Choice in Oedipu Essay Example For Students

Destiny, Fate, Free Will and Free Choice in Oedipu Essay s the King Oedipus as Victim of Prophecy Oedipus King essaysOedipus as Victim of Fate I strongly believe that Oedipus is a victim of fate. By trying to avoid the oracle that foretold his life he was at the same time fulfilling his fate. It was fate that led his father to Delphi to find out the destiny of his Oedipus. Also, it was fate, which made Laius and Jocaste to make the decision to kill their son. It was Oedipuss fate that the shepherd didnt kill him. Fate also made him leave Corinth, when he was trying to avoid killing his father and marrying his mother. Fate that had him meet Laius at a narrow path. (How did Laius leave the city, when the sphinx would let none enter or leave?) Oedipus and Laius never wouldve fought if they didnt meet at the narrow pass. It was fate that Oedipus was able to solve the Sphinx riddle. Oedipus also was fated with hubris or pride. His pride forced him to kill his own father because he refused to pay a toll or give another the right of way. Oedipuss pride prevents him from seeing the truth. Oedipus is blinded by his pride and cannot accept that he could not avoid his fate. The irony is that the only time Oedipus is not blinded by his pride, is when he blinds himself physically. Had Oedipus not had some much pride, he would have listened to Creon and understood the truth in Teiresias. By the time Oedipus reaches Colonus he realizes that he is was not responsible for his fate. His fate and his pride are the factors involved in where he feels he should die and be buried. His fate was told to him that he would rest the holy ground of Eumenides. Oedipus has his daughters perform rites when the citizens tell him he has to perform them for trespassing on holy ground. His never apologizes for his trespass, but rather regard himself as holding knowledge of the gods beyond that of the citizens due to his pride. Oedipuss pride makes him feel that his sons should have tried to stop his exile, so his refuses to be buried by Thebes and give the city the strength and protection, the blessing the gods put on his body. It is also his pride preventing him to talk with his son, Polynices, when he comes to Athens. When Creon justifies his actions of threatening to seize Oedipus and make him go back to Thebes to Theseus, Oedipus pridefully argues that his fate was put on him by the gods, that he caused none of it. Believing in him, Theseus goes after Creon to get Oedipuss daughters back. The play ends when Oedipus tells Theseus he will reward him for brining his daughters back by giving Athens is body to bury for the blessings of the gods. Did he do this out of his gratitude to Theseus or was he thinking of his foretold fate?

Diets and Intestinal Health for Chronic Diseases - myassignmenthelp

Question: Discuss about theDiets and Intestinal Health for Chronic Disease. Answer: Risk of increase chronic diseases as a result of environmental factors such as diets and microbiota changes and mechanistic understanding of diets on intestine The human gut microbiota had been a very popular topic of research among the scientists. The normal gut microbiota affects the human physiology, metabolism, immune function and the nutrition (Albenberg and Wu. 2014). It has been found that the human gut micro biota helps the host by providing protection against the pathogen, it helps in nutrition, it helps to maintain the wholeness of the mucous membrane of the intestine. It plays an important role in the immune system by modulating the systemic immune cells. It has been found that the gut micro biota helps in the digestion of the complex carbohydrates. They are broken down by the enzymes secreted by the gut micro biota. Disruption in the gut microbiota may lead to irritable bowel movement, inflammatory bowel disease, which is characterized by chronic inflammation of the gastrointestinal tract. UC is characterized by inflammation and the ulceration in the lining of the stomach. Reports have suggested that it is due to the interaction between the host genetics and the microbial population of the gut. The inflammation can lead to chronic gastrointestinal diseases (Albenberg and Wu. 2014). It has been found that the gut microbiota regulates the intestinal physiology by altering the expression of the host gene. Disruption in the intestinal microbiota can be due to the diets. The silver nanoparticles used in the food industry can cause disruption in the microbiota. The dietary silver nano particles can harm the gut microbiota. Different forms of diet also help increase some chronic diseases like diabetes, heart diseases. Fatty foods lead to increased rate of cholesterol which can increase the chance of obesity, heart diseases. Diets rich in fatty foods may cause an increased level of the serum cholesterol level. Food rich is saturated fatty acid may have an increased risk of having heart attack. Diets rich in fats also increase the risk of colon and rectal cancers. Eating bread and other refined flour can increase the risk of developing diabetes. Packaged food containing trans fat also increases the risk of cholesterol and diabetes. Thus it can be concluded that a proper balanced diet can reduce the risk of the chronic illnesses. Food supplements like the probiotics can be consumed to maintain the gut micriobiota to ensure proper digestion, good immunity and health (Rajili?-Stojanovi? et al. 2015). Diets in general and how does it affect the intestinal health A good health is associated with a good healthy diet. A proper diet should contain all the essential nutrients in right quantity. A proper balance diet is the key to good intestinal health. A healthy diet should be able to provide the body with essential nutrients. It should contain adequate amount of the essential amino acids. It should contain the right amount of essential fatty acids, vitamins and minerals. The nutrients that are required for a good diet can be obtained for the plant sources as well as the animal sources (Power et al. 2014). A healthy diet ensures to meet the energy needs of the people. A healthy diet should be able to provide nutrition without any toxic effects. Diet will vary depending upon the age, sex and the profession in which he is in. For example, a labourer would need more calorigenic food than vitamins as he will be requiring more energy and strength to do his work; therefore he requires more carbohydrate type of food. Again a pregnant woman, a growing child and an elderly person would require more amount of proteinaceous food, as proteins is a body building food and it helps in the growth of the cells and helps in the repair of the damaged tissues of the body. A proper balanced diet reduces the risk of heart diseases, type 2 diabetes, cancer and many such chronic diseases. A poor diet can lead to many complications in our intestinal health. For intestine to function properly and have a proper bowel movement, diets should have enough dietary fibers (Power et al. 2014). Fibres serve as roughage and provide bulk to the intestinal content for a proper bowel movement. Increased constipation may increase the chance of the diverticular diseases. Diverticulitis can become complicated and increase the chance of hospital admission. Eating of fats and cholesterol containing food may increase the risk of gall stones. Furthermore foods like probiotics and xenobiotics helps in maintain the gut microbial flora which helps in maintaining the intestinal health (Goldsmith and Sartor. 2014). Thus it can be concluded that a healthy diet rich in dietary fibers can decrease the intestinal diseases, reduce weight, overall health and eventually giving a longer life. References Albenberg, L.G. and Wu, G.D., 2014. Diet and the intestinal microbiome: associations, functions, and implications for health and disease.Gastroenterology,146(6), pp.1564-1572. Goldsmith, J.R. and Sartor, R.B., 2014. The role of diet on intestinal microbiota metabolism: downstream impacts on host immune function and health, and therapeutic implications.Journal of gastroenterology,49(5), pp.785-798. Manichanh, C., Borruel, N., Casellas, F. and Guarner, F., 2012. The gut microbiota in IBD.Nature Reviews Gastroenterology and Hepatology,9(10), pp.599-608. Power, S.E., O'Toole, P.W., Stanton, C., Ross, R.P. and Fitzgerald, G.F., 2014. Intestinal microbiota, diet and health.British Journal of Nutrition,111(3), pp.387-402. Rajili?-Stojanovi?, M., Jonkers, D.M., Salonen, A., Hanevik, K., Raes, J., Jalanka, J., De Vos, W.M., Manichanh, C., Golic, N., Enck, P. and Philippou, E., 2015. Intestinal microbiota and diet in IBS: causes, consequences, or epiphenomena?.The American journal of gastroenterology,110(2), p.278.

15 Key Content Marketing KPIs You Need to Track

You know that content marketing is key to building brand awareness, driving conversions, and earning customer loyalty. But do you know which parts of your content strategy are working from one day to the next? Over half of marketers cite measuring the effectiveness of their content as their biggest challenge. To find out if your content is achieving the desired results, you need to track the right key performance indicators (KPIs). You can analyze pageviews, but this tells you more about traffic than actual engagement. There are several other KPIs that will give you a clearer picture of which content actually resonates with your audience. In this post, we’ll look at some of the most important metrics to track. You can then create more powerful content to help you achieve your content marketing goals. The Most Important Content Marketing KPIs Engagement 1. Time on Page In Google Analytics, you can view â€Å"average time on page† to see how much time users spend, on average, on a particular page. If a visitor stays on a page for longer, it’s a good indication that they’re finding it interesting or useful. Make sure you take into account how much content is on a page and the average reading rate, which is around 200 words per minute. If a page contains a 2,000 word article and a user spends one minute on the page, it’s clear they didn’t read the entire article. 2. Pages Per Session This metric shows you how many site pages the average user views on your site in a given period. For example, if a website has 1,000 sessions and 3,500 pageviews in a certain time period, this would amount to 3.5 pages per session. Ideally, visitors won’t just arrive on your website and then leave without visiting any other pages. If your pages per session rate decreases over time, you need to reevaluate your content quality, navigation, and calls to action. 3. Bounce Rate Related to â€Å"time on page† and â€Å"pages per session,† the bounce rate is the percentage of website visitors that leave your site after viewing just one page. This will give you a good indication of how engaging your content is. A high bounce rate can indicate that your content isn’t meeting visitors’ needs or you’re attracting the wrong kind of web traffic. Many factors can lead to a high bounce rate: Slow-loading pages. Weak or unclear CTAs. Poor website navigation. Your content may not align well with the keywords you’ve chosen. 4. Scroll Depth Scroll depth measures how much content your audience is consuming by tracking where on the page they stop reading. This can help you determine how interesting and easy to read your content is. To measure scroll depth, you need to install the Google Analytics Scroll Depth plugin. This will then track the percentage of the page that visitors scroll to, and pixel depth. 5. Leads Lead generation is closely tied to content marketing. By keeping track of how many leads you generate from content, you can see which pieces of content have a direct impact on sales. To track lead generation, you can set up conversion goals in Google Analytics. These conversion goals allow you to measure how often visitors take a specific action on your site’s pages. 6. Conversions In terms of content marketing, a conversion refers to the number of visitors who find your content engaging enough to sign up to something or become paying customers. Your main conversions to track are sales and leads. Secondary conversions include things like email subscriptions and downloads. Track all of your conversion rates by content type to determine how each area of your content marketing strategy is performing. 7. Page Speed As well as being a search engine ranking factor, page speed is also a crucial factor in user experience. Use Google’s PageSpeed Insights tool to measure how fast your pages load on desktop and mobile devices. 8. Email Subscribers Your email subscribers are an important part of your marketing campaigns, so it’s important to measure the growth rate of your email list over time. Email marketing tools such as MailChimp, Aweber, and Drip can help you track your list growth, as well as giving you other useful data. Reach 9. Mobile Rankings and Search Traffic Do you know where your organic search traffic is coming from? Is it mainly from desktop or mobile devices? With a mobile-first Google index, it’s now more important than ever to measure how your content performs in mobile search. Google’s Search Console will show you device-specific rankings according to search query, as well as stats such as average click-through rates. 10. Unique Visits How many unique visitors are landing on your website? The number of unique visits to your website is a useful KPI for comparing content engagement over time. However, it’s important to remember that a unique visit to a white paper may be more valuable to you than a unique visit to a blog post. 11. Inbound Links Another important way to measure the value of your content is to determine how much of your traffic is coming from links. Your links should be coming from relevant and quality sources, which is why black-hat SEO practices such as link building can have disastrous consequences for your business. Be sure to track the number of visitors coming from backlinks as well as who is linking to you. You should also determine how valuable and relevant this traffic is by looking out for conversion rates, page visits, and bounce rates among referred visitors. Google’s Search Console will show you most of your inbound links, but for more detailed analysis, use a tool like SEMrush Backlink Analytics, or Moz’s Link Explorer. 12. Social Media Followers The number of social media followers you have is a good indication of brand awareness. If increasing your brand awareness is one of your primary marketing goals, make sure you track these numbers across your social channels. Follow the numbers for each channel to determine which platforms have more brand-building potential. 13. Social Shares In a survey of nearly 400 SEO professionals, this metric was voted as the most important KPI in content marketing. Social shares are a great way to measure your content’s reach, with each share making it more likely that key influencers and prospects will see your content. Another benefit of social shares is that they promote buzz around your content. People are more likely to assume content is worth reading when someone they know has already signed off on it. Track the number of times people are sharing your content as well as which platforms they tend to share it on. You can also measure how many visits you get from each social network and how these visitors behave when they reach your site. This KPI can be measured on a blog post as the number of social shares. On Twitter, it’s the amount of retweets. On Facebook and Google Plus, you can track the number of Likes or +1s per post. 14. Likes and Comments Likes and comments are great indications that your content is having an impact on your readers. Content that’s being actively commented on attracts other readers to join the conversation and adds value for both your brand and audience. 15. Traffic from Social Media Do you know the percentage of traffic to your website that is coming from social media? If you’re investing in social media marketing, you want to make sure that your social media campaigns are actually helping to grow your website traffic over time. You can check the amount of traffic coming from social media with tools such as Google Analytics, SEMrush, or HubSpot. Focus on the Right KPIs Ultimately, if you don’t pay attention to KPIs, your content is unlikely to reach its full potential, which means you’re missing out on valuable traffic, conversions, and sales. There are many ways to measure the effectiveness of a content marketing campaign. However, content marketing success can’t be measured in one metric. To truly understand the impact of your content marketing efforts, you need to identify which metrics are most applicable to your own marketing campaigns and business goals. Using a wide range of KPIs will give you a better picture of how users respond to and interact with your content and how it is contributing to you reaching your content goals. The metrics outlined here will all help you determine the quality and relevance of your content, but you must decide which KPIs are important to your unique marketing goals in a given period and then react to the data accordingly. By focusing on the right KPIs and reaching the correct conclusions, you can adjust your content strategy to match what your audience expects and needs from your business. This will ultimately make your content more successful in the long run. Want to hire freelance writers? Create your free Constant Content account today.

Turkey essays

Turkey essays The Turkish nation cannot hide the fact that it holds a horrific human rights record. Yet there are many other states that have abused such rights, were able to put an end to violent acts against humankind, and now stand amongst the greatest and most respected powers in the world. The United States practiced slavery; Germany, under the Nazis, was responsible for the greatest genocide in history. However, they were able to reform their policies and once again establish nations whose goals are to protect the rights of their people. We do not ask you to forgive us for our past actions, but to recognize the fact we have chosen to take the road of reforming our policies. Turkey has already taken great strides to achieve its goals. We also ask of you to help, support and give us advice on how to preserve human rights within our country. We promise that we will achieve this goal. II. Human Rights and the European Union Turkey became a candidate for E.U. membership in 1999. However, it must meet the Copenhagen criteria before membership negotiations can begin. The criteria require that all applicant states demonstrate stability of institutions guaranteeing democracy, the rule of law. Human rights, and respect for and protection of minorities. Due to the fact that full membership in the European Union is the primary objective of Turkish foreign policy, the country is taking all measures and putting great effort into meeting these criteria. Turkey is attempting to transform virtually its entire social structure to bring its policies and laws more into line with European norms. One of its objectives is also to resolve disputes through peaceful means and to contribute to regional peace, stability, security and prosperity. Turkey has demonstrated its resolve in ensuring the stability of democratic institutions and upgrading human rights standards. The new Turkish Civil C ...

Internet marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Internet marketing - Essay Example ating a good and long term relationship with the customers which helps the company in getting many innovative and creative ideas from the customers to better its service (Bailey, 2011, pp. 56-64). Starbucks website and social media pages are interactive and clients can ask questions and get answers to their enquiries in company products, locations and prices. They can also have their complaints addressed. Among the all the categories of marketing mix, the one which varies in case of internet marketing is the promotional activities as the product, place and price remains the same. Thus in this case Starbucks looks to promote its product using various social media websites by conducting events and attracting more number of customers. It also attracts the young generation by communicating the exact message across the customers regarding the value that the company creates for its customers. The price related to internet marketing is reduced compared to the marketing activities that have been done using other platforms. Starbucks is already using blogs and social media websites as tools for internet marketing. The company has always looked to use latest marketing techniques to reach the customers in better way. In future it can look to use other tools in internet marketing like SpyFu to know about the competitors’ strategies. Hub Spot internet application allows the company to track leads and maintain direct communication with clients. This sort of communication also allows for segmentation of the market into different sections so as to ease marketing (Chaffey, 2009, pp. 34-42). As of now, Starbucks most effective means of reaching their clients has been facebook, twitter and the company website. This could be because these sites have the highest number of users in the country and in the world. Starbucks uses the latest and available technology in its operational processes so as to provide good and high quality service to the customer. The customers have special

Can Obama make all the change that he promised Essay

Can Obama make all the change that he promised - Essay Example In this essay, I intend to evaluate if he is capable of fulfilling the changes that he has promised during his campaigns and victory. My goal, however, is to prove that he is indeed capable of realizing the changes he has promised the people. In order to make a substantial research piece, I intend to use this source: â€Å"Change we believe in? Using political science to predict policy change in the Obama presidency† by Jonathan Woon. Woon’s â€Å"Change we believe in? Using political science to predict policy change in the Obama presidency† can provide data on his own evaluation of Obama’s presidency. Woon is an Assistant Professor in University of Pittsburgh’s Department of Political Science since 2007. Then prior to that, he was an assistant professor in Carnegie Mellon University’s He has a doctorate degree in Political Economics from Stanford University’s Graduate School of Business, which he earned in 2005. He is an S.B in Political Science with a minor in Economics from Massachusetts Institute of Technology in June 2000. His affiliations include American Political Science Association, Midwest Political Science Association and Southern Political Science Association. He has various publications, working papers and works that are still in progress. His works were published in various journals and compilation essays – his first publication was â€Å"Testing Theories of Lawmaking† which he wrote with Keith Krehbiel and Adam Meirowitz, this was included in the Social Change and Strategic Decisions: Essays in Honor of Jeffrey S. Banks in 2005, then in 2007 his work entitled â€Å"Direct Democracy and the Selection of Representative Institutions: Voter Support for Appointment Initiatives, 1924-1962 was published in State Politics and Policy Quarterly. He has two publications in the Journal of Politics, both in the year 2008, and they are â€Å"Bill Sponsorship in

Effect of Motion on Facial Recognition Skills

Effect of Motion on Facial Recognition Skills Introduction Humans have a remarkable capacity to learn and use facial motion to extract personal characteristic to recognize another individual’s facial motion which is considered is one of the most active areas of research in the field of computer vision and pattern recognition and numerous algorithms have been proposed to handle various aspects of the problem such as illumination, pose, expression, age (Aggarwal, Biswas , Flynn, Bowyer, 2011), and even smile and human identity (Ning Sim, 2010; Avarguà ¨s-Weber , 2012).Facial motion is able to provide identity-specific dynamic facial signatures that benefits the perception of identity (Roark, et. al, 2003). For example, study has shown that people who are famous, their faces were able to be recognizes by the participant better when it is a moving image which involving several kind of facial motion rather than static images (Ning Sim, 2010). Similar observation has been made by Thornton Kourtzi (2002) too. Pilz, et al. also further e xplains that moving images not only help human subjects to improve their rate of recognition but also time of reaction too (Ning Sim, 2010). This clearly shows that faces are a special type of visual pattern for which we haveunique expertise (Avarguà ¨s-Weber , 2012). These findings may means that facial motion may contain considerable identity-specific information and that humans are probably using these to recognize each other in daily life (Ning Sim, 2010). In short, when increased response times or error rates of faces are shown in an inverted, but not upright orientation, the recognition performance of an individual will be impaired as it required strenuous amount of effort in recognition, this occurrence is known as the face inversion effect (FIE) (Martin Macrae, 2010). This  Ã¢â‚¬Å"face-inversion effect† (FIE) has become one of the standard tools for exploring face processing, in particular the roles of configure or relational versus feature (Thornton, et. al, 2011). Macrae and lewis have shown evidence that face recognition is caused by individuals’ orientation to global or due to local facial features during encoding of stimulus (Martin Macrae, 2010). To add on, individuals’ propensity are different in order to identify complex visual stimuli in a global or local manner (Martin Macrae, 2010). Looking at the research question, there are actually a total of four hypotheses, to show a further understanding. The first, it is hypothesized that the mean scores of low static upright orientation are equal to that of the mean scores of the low static inverted orientation. Second, the mean scores of the low dynamic upright orientation are lower than the mean scores of the low dynamic inverted orientation. Third, the mean scores of the high static upright orientation are higher than the mean scores of the high static inverted orientation. The four and the last is that the mean scores of the high dynamic upright orientation are higher than the mean scores of the high dynamic inverted orientation. Methods Participants 150 participants from a University, including 39 males and 111 females. The students’ ages ranging from 19 to 51 with the mean age of 22.2. Students were supposed to complete the experiment, as part of an academic requirement of a tutorial class. All participants given written consent prior before commencing the research study. Materials In order to measure the level of facial motion in affecting face inversion effect, a Match- to- Sample task was used. Participants were required to fill up and complete the sequence of trials, identifying the right faces which was presented to them at the beginning of the experiment, followed by a blank screen of 5 seconds. Next step to do, they were to identify the right upright or inverted static and dynamic faces shown in each trial. The images of the faces will stay on screen till a response was given. Procedure Participants were instructed in the beginning of the experiment how trial sequences will be presented. Four different sequence of trial types was randomly assigned in the presentation. The first trial type is an upright static image of the target face was presented to the participants. Second trial type, an inverted static image of the target face. Followed by the third trial type, an upright dynamic footage of the target face and the fourth trial type; an inverted dynamic footage of the target face. In each and every trial sequence, participants were presented with the image for 5 seconds, then followed by a blank screen for 5 seconds. Participants, next, were shown with two test images choices and there is only one of them matched the actual shown earlier which is correct. Images in the test will appear until the point of a response is being clicked on. The next trial test will then began with another new image right after a response was made. Design The independent variables in the research study were Motion, being it dynamic or Static, Face Recognition skills either High or low recognition of faces and Orientation of the face, be it Upright or Inverted. The dependent variable in the research study will be the proportion of matches of the images that were deemed correct. Results The results on the test were calculated based on accuracy of data collected and the performance to respond to test images and footage in an upright static condition using a one- way repeated measures analysis of variance test. These results were according from the top and bottom, participants’ result was evaluated based on the performance of the participants on the test in the static upright environment. The mean proportion of correct matches in the low group participants who has poor facial recognition (FR) skills in the upright static environment (M= 0.82, SD=0.052) and inverted environment (M= 0.78, SD=0.134) was compared to high group participants who have high FR skills in the upright static environment (M= 1.0, SD=0.00) and inverted environment (M= 0.89, SD=0.096). Figure 1. Mean proportion of correct matches made in the low and high groups under Static orientation The result shows that the low group participants reflected poor FR skills in the upright static environment (M = 21.6 years, 6 males), t (48) = 16.88, p Table 1 Paired Sample Statistics for Low and High Facial recognition in upright and inverted orientations with static or dynamic conditions. Table 1 above has shown that the mean proportion of correct matches made in the low and high facial recognition groups with static or dynamic condition. Based on the first hypothesis, it is not true as the results has shown in Table 1 that it does not support the overall studies done on the facial recognition and visual orientation. However, The mean scores of the high static upright orientation were higher than the mean scores of the high static inverted orientation which resulted that the third hypothesis which was mentioned earlier in the introduction is true. Figure 2. Mean proportion of correct matches made in the low and high groups under Dynamic orientation. Figure 2 above has shown that the mean proportion of correct matches made by low and high groups participants under Dynamic orientation. Based on the second hypothesis, it stated that mean scores of the low dynamic upright orientation were lower than the mean scores of the low dynamic inverted orientation. However, it seems that the graph in Figure 2 has shown differently where actually the mean scores of the low dynamic upright orientation was higher than the mean scores of the low dynamic inverted orientation. Therefore, it seems that second hypothesis which is based on the results shown on table 1 above is also not true and subsequently does not support the overall studies done on both facial recognition and visual orientation. The means proportion of the graphs in the high static upright orientations is higher than the mean proportion of the graphs in the high static inverted orientation which is also reflected in Table 1. In the results of the final hypothesis as shown in Figure 2, the mean scores in the high dynamic upright orientation appeared to be higher than the mean scores of the high dynamic inverted orientation. This further concludes that the third and fourth hypothesis is true as reflected in Figure 1, 2 and Table 1 and supports the overall studies on facial recognition and visual orientation. Table 2. 2 Paired Sample t test for Low and High Facial recognition in upright and inverted orientations with static or dynamic conditions. Above Table 2 shows the results of mean proportion of correct matches made in the low and high groups of the participanta under the several types of visual orientation. Discussion The aim of the study was to see how motion improved performance for people who have poor face recognition skills. The Participants were asked to complete the tests which involved series of trials that consist of differentiating the images of faces in upright and inverted orientations under static and dynamic conditions. Four hypotheses were created in conjunction to the research question given, to show further understanding of research question. The first hypothesis is that motion and recognition are proportional in terms of identifying faces, the dynamic movements able to help the people with poor recognition skills to identify motion. This meant that the upright condition is similar to the inverted condition, where both were static and the condition of low FIE, prove that it is not true. The second hypothesis where the mean scores of low dynamic upright orientation is much higher than the low dynamic inverted orientation in recognizing the faces in the trials, but the low dynamic i nverted orientation group, the mean scores are higher. Therefore, the second hypothesis was proved to be not true, in terms of the low dynamic inverted orientation. Thus, it helps those poor recognition skills participants to perform better in an inverted orientation instead. Using the result, the third and the last hypothesis shows that both upright orientations with static and dynamic conditions are greater than the inverted conditions which shows that facial recognition is assisted by the images in the upright orientation. The last hypothesis which the mean scores of the high dynamic upright orientation is proved to be true to be true that the scores were higher than the means scores in high dynamic inverted orientation, based on Longmore Tree, 2013, this was demonstrated to be a benefit in aiding the process of face processing and facial recognition. Thus this concludes that motion does have a significant effect in the facial recognition process of people. On contrary to the study done in discussion of the strengths and limitations of this study, it is found that the number of participants were a total of 150 which satisfy the general requirement of a study in having at least 30 participants. Therefore the criteria on sample size were fulfilled. As this study was done based on the focus that if motion was helpful, in terms of the targeting the right audience, this study was helpful in terms of helping individuals understand the issues with facial recognition and how the difference in orientation would affect our visual perception. The limitations of the study is that it was conducted in the way for individual to understand that how motion actually helps in individuals’ recognition skills, involving studies of individual who have different cognitive perceptual disorders. Therefore, making the study seem unhelpful in giving information on how can motion be fully utilized in terms of treatment of the disorders. Another limitation would be the age ranges of participants, where it is between 19 to 51 ranges of age. It was proven that younger observers were proven to be better than older observers in multiple motion. Older observers usually require practice to be better due to controls of optical blur and retinal image even though they show similar learning function as the younger ones. (Legault, Allard, Faubert, 2013). To conclude, the result shows that motion do have an impact to in visual processing and facial recognition. However, Future studies should be conducted in a way where by the age range is conducted along with a balanced number of participants in term of gender. It would be better if future studies were to focus on specific audiences with more research and academic information as to understand better of the issues treating disorders. Last but not least, there is a level of significance showed in the student, proving that there are important information provided in regards to facial recognition skills.